The LUCAS Method. -L- Learn, the First Step.

I have created the LUCAS method. It consists of five easy steps that will transform a traditional lengthy 30 page marketing plan (excluding appendices) into an easy non-intimidating yet, scalable social selling guide. The steps are Learn, Understand, Communicate, Authenticate and Socialize.

The first step is Learn. Audit the Current Marketing strategy. If you have a plan or have had one at some point during the life of your business, refer to it. Use a fine tooth comb and make a list for easy viewing and because colorful charts are so much fun! If you have never had a marketing plan or are a start-up, rip your marketing ideas out of your head and commit them to paper; preferably using a shiny chart similar to the one below. If the need fits, rephrase it for the future tense i.e. What will Produce the best results, What could be ineffective, how do we capitalize on the opportunities?  

table for L blog

The far left column represents your current marketing efforts. List everything you are doing or plan to do to market your products.

The top row provides a simple way to audit those efforts.

Producing Results: Which parts of your marketing efforts are producing good results for your products? If your social media marketing consists of Facebook and Twitter, which is working, short blurb on how you can tell and next;

What is Ineffective: Write down which social media efforts are ineffective.

Opportunities for Improvement: There is always room for improvement. What opportunities do you have to improve your ineffective strategy? If all of your methods are effective, what more can you do to improve the Marketing Effort itself? Write it there.

This short chart answers the three questions that the Learn phase of the LUCAS Method is founded on:

1)      What are you currently doing

2)      What is working

3)      What opportunities are there for improvement

Typically, you can complete this step in 20 minutes or less. With The LUCAS Method, the initial assessment is meant to help you get going quickly. A “Social Selling Strategy” is a living document and should not be intimidating. Once the fear or trepidation dissipates, your creative juices will feel safe to start flowing. In all we do, inventory must be taken to figure out where we are and what resources we have before beginning…anything.

Stop what you are doing and take 20 minutes to Learn about your business with the first step of The LUCAS Method.

-Shalece

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