4 Reasons Why EVERY Business Needs Social Media

If you’re questioning whether or not social media marketing is right for you, stop. Every business needs social media. You must be stable enough to withstand tough times and flexible enough to ebb, flow and adapt. Marketing in the social age is about building relationships. Social media marketing will allow you to position yourself as an expert in your field, drive repeat business, attract new customers and boost your brand.

Social Media Business blog

Position as an Expert

We depend on the internet for almost everything. From a bump on our nose to changing an air exchange unit in our vehicles, we look to Google for the answer. If you or your company has articles, tutorials, and videos explaining “How To’s,” people will find you. With an earned reputation as a problem solver, they will repeatedly look to your company for the answers. Through sharing your knowledge, you will develop loyal followers that you can pitch to when you have a new product or service available for sale. If the person never buys, the least they will do is share the useful information with their networks. Those that can benefit will then become loyal followers; thereby growing your brand recognition and credibility as an expert.

Drive Repeat Business

Nurturing relationships with your current customers is priceless. Your customers want to know you care. The way we vent about a product or service is usually through our social networks. That is word of mouth, on steroids. When a company deals with an issue head on, it shows the customer that you care. It shows the public that you don’t shy away from your problems but, seek to resolve them. Everyone makes mistakes. When a company flubs up, the customer usually wants them to acknowledge the mistake and apologize. Have you ever had a “not so great” experience with a company, received a sincere apology and found yourself using their service again? Think of your social media interaction as the manager publicly apologizing in front of 300,000 people instead of just you. That’s the leverage of the social age. And one more legitimate reason why every business needs social media.

Happy customers want to remain happy. People want to be able to brag about great experiences and refer friends. When you observe a comment about you or your company, nurture that with a simple response of “Thank you” or “So glad we could help” and you will keep them forever.

Attract New Customers

Social media is the way we connect with each other to share life’s milestones, rate a product or service or just to chat. Social media has flattened the world and strengthened the power of word-of-mouth. Networks like Facebook, Twitter, LinkedIn and Pinterest are the engines that drive this interaction at unprecedented rates. When a satisfied customer raves about your service, shares a link to your site or posts your article, you are getting earned publicity. Capitalize on these opportunities. Have your social networks up and ready to receive your new customers.

Brand Yourself

Branding through traditional methods such as network television, radio and billboards can eat your marketing budget alive.

{Social Media enters stage left} “Have no fear! We can do it together!”

Through social networks and blog sites, you can send an authentic and consistent message continuously. In fact, with the help of free sites like Hootsuite, you have the ability to schedule your messages up to 18 months in across most of your networks. Controlling your brand without leaving it completely up to an ad agency is power worth leveraging.

Social media is not new, it has burgeoned into a way of life. Start where you are and get motivated to get comfortable with doing business in the Social Age. Take a moment to review this video then comment on what you are going to do to come into the social age or what moves you’ll make to delve deeper if you’re already here.

See you there!

Shalece