4 Reasons Why EVERY Business Needs Social Media

If you’re questioning whether or not social media marketing is right for you, stop. Every business needs social media. You must be stable enough to withstand tough times and flexible enough to ebb, flow and adapt. Marketing in the social age is about building relationships. Social media marketing will allow you to position yourself as an expert in your field, drive repeat business, attract new customers and boost your brand.

Social Media Business blog

Position as an Expert

We depend on the internet for almost everything. From a bump on our nose to changing an air exchange unit in our vehicles, we look to Google for the answer. If you or your company has articles, tutorials, and videos explaining “How To’s,” people will find you. With an earned reputation as a problem solver, they will repeatedly look to your company for the answers. Through sharing your knowledge, you will develop loyal followers that you can pitch to when you have a new product or service available for sale. If the person never buys, the least they will do is share the useful information with their networks. Those that can benefit will then become loyal followers; thereby growing your brand recognition and credibility as an expert.

Drive Repeat Business

Nurturing relationships with your current customers is priceless. Your customers want to know you care. The way we vent about a product or service is usually through our social networks. That is word of mouth, on steroids. When a company deals with an issue head on, it shows the customer that you care. It shows the public that you don’t shy away from your problems but, seek to resolve them. Everyone makes mistakes. When a company flubs up, the customer usually wants them to acknowledge the mistake and apologize. Have you ever had a “not so great” experience with a company, received a sincere apology and found yourself using their service again? Think of your social media interaction as the manager publicly apologizing in front of 300,000 people instead of just you. That’s the leverage of the social age. And one more legitimate reason why every business needs social media.

Happy customers want to remain happy. People want to be able to brag about great experiences and refer friends. When you observe a comment about you or your company, nurture that with a simple response of “Thank you” or “So glad we could help” and you will keep them forever.

Attract New Customers

Social media is the way we connect with each other to share life’s milestones, rate a product or service or just to chat. Social media has flattened the world and strengthened the power of word-of-mouth. Networks like Facebook, Twitter, LinkedIn and Pinterest are the engines that drive this interaction at unprecedented rates. When a satisfied customer raves about your service, shares a link to your site or posts your article, you are getting earned publicity. Capitalize on these opportunities. Have your social networks up and ready to receive your new customers.

Brand Yourself

Branding through traditional methods such as network television, radio and billboards can eat your marketing budget alive.

{Social Media enters stage left} “Have no fear! We can do it together!”

Through social networks and blog sites, you can send an authentic and consistent message continuously. In fact, with the help of free sites like Hootsuite, you have the ability to schedule your messages up to 18 months in across most of your networks. Controlling your brand without leaving it completely up to an ad agency is power worth leveraging.

Social media is not new, it has burgeoned into a way of life. Start where you are and get motivated to get comfortable with doing business in the Social Age. Take a moment to review this video then comment on what you are going to do to come into the social age or what moves you’ll make to delve deeper if you’re already here.

See you there!

Shalece

Why You Need The Lucas Firm, Now.

The decision to hire someone into your business is a difficult task. It can feel a like having company in your living room after not dusting for 6 months. It’s like telling someone you hardly know all your dirty secrets. It’s like revealing that you really don’t know as much as people think you do but, you’re great at pretending, like when you were a kid and yet, you always manage to pull it off. Every time. As if the Gods are in your favor. That is exactly why you should hire me.

I don’t care that you haven’t dusted because I understand that you have been busy working your bum off to take care of your clients. I love dirty secrets and I keep them all to myself. Telling your secrets has an immediately relieving effect. And most of all, I know that you really do know more than what you are giving yourself credit for. You know how to procure clients. You understand what dedication means because you have stuck it out this long. The smartest move is that you knew when to look for help and you did. You are on the internet looking for ways to improve your Selling, namely in the social realm. Kudos to a job well done. You Found Me.

I am Shalece Daniels. See:

SLD Perfect Head Shot                        

I owned and operated 3 successful clinics. What I found is that the first job of a business owner is to be a good marketer. In order to give good service, you must have people to serve. I put down the expensive yellow page ads and picked up on yp.com, Google and yahoo. I coached businesses on optimizing their selling and marketing processes by supplementing some of their traditional practices with an online presence.  I have experience as a brick and mortar business owner as well as a Sales and Marketing professional.

Hire me if you want to know how to nurture relationships with the customers you presently have so they will keep coming back. Hire me if you want people to get found by people that are looking for the services you offer. Hire me if you want to increase your digital footprint. Hire me if your online social skills could use some tuning up. The number one reason to hire me is because social selling is my passion and I will help you create the digital footprint needed to thrive in this social age.

I have developed the answer to your Selling woes. It is a scalable 5 step plan coined The LUCAS Method . LUCAS is an acronym for Learn, Understand, Communicate, Authenticate and Socialize. Did I say it was Free? Download the Free Initial Assessment Form and send us an email to set up a conference over Skype.

To Code or Not to Code, That is the Answer.

First impressions are lasting. I remember my 10th grade MS DOS Windows class when Mrs. Martin would speak to us in acronyms from the Microsoft language. “GIGO- garbage in, garbage out”, she’d say in her quiet melodramatic voice that had the ability to lull the entire group to sleep after a rambunctious lunch period. MS DOS was an operating system in which you had to use commands to get it to perform.  As a 15 year old girl I unilaterally decided never to have anything to do with GIGO or HTML or anything else if it meant taking on the dubious task of forcing myself to stay awake in Mrs. Martin’s class. Since then, coding has become fun, sexy and a necessity.

There is a website that offers a 12 week coding class to marketers. It’s called thinkful.com. Another site that offers free coding classes is www.codecademy.com. Meet-up has a sizable number of groups devoted to coders with a skill level from novice to those that can create another internet browser while they snooze. Teen girls interested in coding do not have to suffer anymore. They can sign up for a summer immersion program through www.girlswhocode.org. Coding is omnipresent. In fact, a close friend, which I will leave nameless (me) interviewed for a part-time job at a company that wanted a PR and Social Media professional who also knew how to code. Everywhere I go, I can’t get away from Coding.

While WordPress makes things relatively as easy as typing a document, there are aspects of the website or blog’s aesthetics that would warrant the need to understand how to code. Instead of learning to code, I downloaded GIMP, took a short YouTube tutorial and created a professional looking header to display prominently on my website. While it was time consuming, I was determined and didn’t want to wait on a graphic artist to complete the project for me. If I knew how to code, I could have created any design I wanted, directly on the site without either waiting on a graphic or web designer. Unless there is a web designer on staff, marketers, branding professionals and entrepreneurs need a basic understanding of how to code.

Now, off to my coding class :-)

Take Back your Power. Get the Subliminator App.

Everyone has either heard of or seen The Secret. It is a powerful movie. Every time I watch it, I get goosebumps. I’m motivated and filled with power. Throughout, they speak of the power of daily and continuous affirmations. Great news! There’s an app for that- The Subliminator. Check it out: https://itunes.apple.com/us/app/subliminator/id436335067?mt=8

The Subliminator uses the Set it and Forget it Method. It has several pre-recorded affirmations from weight loss to anger management in male and female voices. More importantly, it has a function that allows you to record your own affirmations, listen to them in a repetitive loop and most of all, play it subliminally with your favorite music!

I listen to my message all day, literally. When I’m cleaning or exercising, it’s playing in the background of my music. When I’m working, it’s right by my side at a whisper. When I’m in the car, It’s on. When I’m out to lunch it’s playing at a very low level. My recorded affirmation is:

I am in complete control of me. I am limitless. I am strong and capable. I am so happy and grateful now that money comes to me in increasing quantities through multiple sources on a continuous basis.

Bob Proctor says we are programmed by the age of 4 or 5 through the messages we receive from our environment subliminally. If you believe that you can be reprogrammed, do it. The Subliminator app is a good place to begin.

Take 12 minutes to look at this video of Bob Proctor and the Forgotten Laws: http://www.youtube.com/watch?v=Urun_rE79_Q&feature=em-subs_digest-vrecs

Take back your power. Rule your mind, do not let it rule you.

Take control over your Subconscious Mind

Happy Re-Programming!

How To: 8 Easy Social Media Tips You Can Use Now

How to: 8 Easy Social Media Marketing Tips

If your business is only using tried and true traditional marketing techniques, you will fall behind the competition. Among the most innovative ways to achieve marketing success involves social media, but it is necessary to have a good understanding of the process. The following tips will show you how to succeed in social media marketing that you can use now.

1. Blog

Update your blog with new and interesting information frequently. Post any promotions or sales you have via your blog. Be sure important news Is always kept in your blog.

2. Sexy Bookmarks

Sexy Bookmarks allow your visitors to share your posts. Put them every place you can think of, and consider using RSS feeds too. Make this stand out on your blog, website, emails and also signatures whenever you leave a comment on the internet. You might also link every social profile to each other and ask people to join you on multiple sites.

3. Hook ‘em

When you are creating a tweet, writing a blog or making a post on Facebook, make sure to create inviting titles to attract clicks. Not only will the right title really entice a user to keep reading, but you can also fit in some keywords for SEO.

4. This is the “Me” Generation

Cater to them. Combine email marketing with social media. At the end of your emails, include a Twitter or Facebook link and advise recipients that their questions will receive personal answers when posted on these websites. It is a must to offer a sign up for your newsletter by including a link that leads people to visit the registration page.

5. Forget Likes, Create an audience

Increase your audience on Facebook by sharing your profile with your email list. If your business has been online for any length of time, it probably already has a mailing list. Utilize this by sending your subscribers a link to your Facebook page. This will make it easy for your existing customers to find you.

6. It’s all about Relationships

With social networking, it’s a good idea to provide a way for your current and potential customers to speak with you. They are not interested in speaking with a large company. They want to be assured that they are not an anonymous number. When they know they are dealing with just one person, it makes them more interested in doing business with you. Because the social age is all about Me.

7. Stay Fresh

Keep your Facebook pages interesting by frequently updating your content. You should post helpful articles, useful external content, fascinating YouTube videos, music and pictures. Always find a good way to balance it. You want to be what we call a “professional friend.”

8. YouTube

Google owns YouTube. Each time you post a video, take the time to create a good title. Add strong keywords to your titles so your videos help optimize your search positioning. If users can immediately see that your videos are useful, you’ll get more views because your videos can pop up when people search for certain keywords.

Marketing through social media is still a new concept, and you have to know how to implement it so that it works. Follow the tips contained within this article and you’ll be on your way to becoming a social media marketing expert.

 

 

Who the Heck is Lucas?

Lucas is a method and a really cool name. The Lucas Firm focuses on 3 things and does those 3 things extremely well; Teach Social Selling, Being Social and Targeted Sociability B toB.

FACT:  67%

67% is the proportion of people online that use Facebook based on a Pew Internet Study. This number equates to about 1.6 Billion people worldwide that are not only online but, use Facebook.* If 1% of those people knew your product existed, would they buy it? How about aiming for two hundredths of a percent of that market; around 300,000 people? Could you sell your product to 300,000 people out of a pool of about 1,600,000,000 people?

Take these things into consideration:
  1. What is your current marketing strategy?
    • Strengths
    • Weaknesses
    • Opportunities for improvement
    • Potential Threats
Learn them. You need to know these things. If you don’t know them, make this your opportunity.

 2.   Understand.

  •        Your product. What emotions does it evoke
  •        What you want in exchange for your product
  •        Target market demographics. Who is your Ideal Customer? Develop your Sam.
 This will allow you to effectively Market your product to the people that you want to attract.
3. Communicate.
You’ve gathered valuable information. Now, what are you going to do with it? Take it and betroth it to your Strategy, which should be based heavily in Social Media Marketing to get hold of that 300,000 people just waiting for you to grab their attention. One more step before you get started…
4. Authenticate. 
Keep your message consistent. Whatever you choose to communicate needs to be a combination of what your consumer needs and transparency into who you and your brand are. Always do a check for authenticity before proceeding.
5.  Socialize.
Take what you Learned, the things you now better Understand, Communicate them into consistent goals, plan an executable strategy and Socialize, vigorously. 
This, my friend, is the basis for the Lucas Method. 

Welcome mat for Blog

*Based on a Total 2.4 Billion people using the internet as of June 2012 http://www.internetworldstats.com/stats.htm