3 Reasons Why Increasing Customer Engagement is Key

3 big reasons increase blog customer engagement customer service

Three Reasons to Increase Customer Engagement

Customer Engagement is important for business growth. Businesses can use social media tools for increasing customer engagement which creates a community environment thus maximizing sales. It is significant on several counts. Customer engagement is a meaningful exercise, one that is essential for the company, so that they can drive up the revenue. Companies need to listen to customers who are engaging in conversations about their product. They need to jump into such conversations and foster relationships with their interaction. They can solve customer problems, answer questions and support customers whenever possible, in order to facilitate a dynamic online community.

Increasing Sales

The members of the community in social media sites can contribute to more than fifty percent of your total sales, when compared to non-community members. When you allow customer engagement through sites, the operation costs of such interaction is very little. In other words, you remove the need for additional customer managers or reps, since limited personnel can handle the online engagement, post answers to queries and interact with the customer in real time.

3 big reasons increase blog brand-customer-engagement

Increasing Brand Awareness and Loyalty

By allowing customer engagement with your company, the brand loyalty is increased. Companies that have an online presence in most of the social sites and engage with clients in these platforms find that the customers remain with them more than in case of non community customers. The organization’s image is also enhanced and with a small amount of due diligence, influential internet users can be targeted. When your company launches a new product, you can increase customer awareness with such engagement.

The Best Market Research

The social network can be used for getting feedback on the product. The company can take advantage of knowledge of customers and increase market awareness, getting more ideas of future needs, products or services. By interacting with your niche audience and posting regular updates, your company will be increasingly viewed as more “user friendly”, with every query being answered right away. This will increase your brand loyalty and result in you netting more customers as the web users start to post reviews about your company, online presence, products and services, etc.

Engaging Customers in Real Time

By creating a customer engagement community, the company can respond to the problems of the customers in real time through discussions and comments. They can also use other methods of responding to them immediately by means of chats, blogs and RSS feeds or through comments and polling. Any good marketing manager knows the importance of attending to customer issues immediately. With social media platforms, companies can now attend to all client related issues in real time. Some of the top companies even host dedicated user pages on their social accounts, allowing them to keep track of their niche audience, issues they raise and resolve it without inconveniencing the user. This is why it makes sense to increase customer engagement.

Get out there and get social.

Shalece

5 Things that can Ruin Your Social Media Campaign – Part 2

ruin social media 2When it comes to social media, it is common knowledge that not pursuing your social media campaign actively or being unresponsive to users’ comments is a sure fire method to bring the whole campaign to a halt. Moreover, feedback from people on social networking sites have given a glimpse into a few more factors which can actually end up ruining your social media marketing. Here’s a list of five more things that can ruin your social media campaign.

Relentless Updates

While making scanty updates is bad, tweeting or putting up messages too frequently is equally harmful for your social media campaign. People who are already following you get put off with your endless tweets and updates (3x/hour) in their news feed that they decide to get rid of you for good. You may want to rethink the whole “engage continuously” approach, try it with some moderation so that your users get updates regularly but not in the manner of breaking news.

Two rules of thumb is Tweet 12-20x/day and update your FB 2x/day. If you are providing substantial information, you may want to lean towards updating less frequently whereas if you are providing motivation and inspiration, you can update more often. The most important factor is to learn your audience. What are you doing that evokes the most involvement? Do more of that.

Spamming

Before you brush this off casually assuming you’re completely ethical in your ways, it is important to know what spamming could constitute as far as social media is concerned. Popular suggestions that may hint towards your product are harmless promotions. Offering discounts, coupons and flooding your users’ feed with sale offers in your tweets is essentially spam. Nobody likes spam. To stay away from things that can ruin your social media campaign, provide your following with useful information.

Lacking Authenticity

Who are you? Develop your voice as part of your social media strategy. Once you decide, stick with it. Keep your message consistent. Whatever you choose to communicate needs to be information that your following can benefit from. Allow that information to come from a place of transparency into your brand and what your company stands for.

Irrelevant Content

While social media marketing does not involve direct sales pitch all the time, your content should correspond reasonably with your product or brand. For instance, if your product is about herbal soap, try campaigning about the health benefits of the herbs which are included in your product.

80% of the time, you do not want to make a direct reference to your product. Simply provide useful information. The other 20% should be used to let your audience know that you happen to have a product that provides the very benefit that you previously educated them about.

Talking about popular topics without connecting them in some facet to you can ruin your social media campaign. Controversial topics should follow the same rules. In fact when done properly can generate user participation and lead traffic directly to you.

Timing

Several surveys have narrowed down the peak usage timings by audiences for various social networking sites such as Twitter, Facebook and YouTube. For instance Facebook generates maximum customer engagement on Tuesdays, Twitter between 5-8 a.m. and YouTube on Mondays. Time your updates and tweets to correspond with these timings so that you get maximum user engagement.

Make sure that you keep a close tab of the latest fads going around in social media so that you make the most out of it before it becomes a hopeless cliché. There is a lot more to successful social media marketing, but these points should help avoid ruining your social media campaign.

Get Social!

Shalece

4 Reasons Why EVERY Business Needs Social Media

If you’re questioning whether or not social media marketing is right for you, stop. Every business needs social media. You must be stable enough to withstand tough times and flexible enough to ebb, flow and adapt. Marketing in the social age is about building relationships. Social media marketing will allow you to position yourself as an expert in your field, drive repeat business, attract new customers and boost your brand.

Social Media Business blog

Position as an Expert

We depend on the internet for almost everything. From a bump on our nose to changing an air exchange unit in our vehicles, we look to Google for the answer. If you or your company has articles, tutorials, and videos explaining “How To’s,” people will find you. With an earned reputation as a problem solver, they will repeatedly look to your company for the answers. Through sharing your knowledge, you will develop loyal followers that you can pitch to when you have a new product or service available for sale. If the person never buys, the least they will do is share the useful information with their networks. Those that can benefit will then become loyal followers; thereby growing your brand recognition and credibility as an expert.

Drive Repeat Business

Nurturing relationships with your current customers is priceless. Your customers want to know you care. The way we vent about a product or service is usually through our social networks. That is word of mouth, on steroids. When a company deals with an issue head on, it shows the customer that you care. It shows the public that you don’t shy away from your problems but, seek to resolve them. Everyone makes mistakes. When a company flubs up, the customer usually wants them to acknowledge the mistake and apologize. Have you ever had a “not so great” experience with a company, received a sincere apology and found yourself using their service again? Think of your social media interaction as the manager publicly apologizing in front of 300,000 people instead of just you. That’s the leverage of the social age. And one more legitimate reason why every business needs social media.

Happy customers want to remain happy. People want to be able to brag about great experiences and refer friends. When you observe a comment about you or your company, nurture that with a simple response of “Thank you” or “So glad we could help” and you will keep them forever.

Attract New Customers

Social media is the way we connect with each other to share life’s milestones, rate a product or service or just to chat. Social media has flattened the world and strengthened the power of word-of-mouth. Networks like Facebook, Twitter, LinkedIn and Pinterest are the engines that drive this interaction at unprecedented rates. When a satisfied customer raves about your service, shares a link to your site or posts your article, you are getting earned publicity. Capitalize on these opportunities. Have your social networks up and ready to receive your new customers.

Brand Yourself

Branding through traditional methods such as network television, radio and billboards can eat your marketing budget alive.

{Social Media enters stage left} “Have no fear! We can do it together!”

Through social networks and blog sites, you can send an authentic and consistent message continuously. In fact, with the help of free sites like Hootsuite, you have the ability to schedule your messages up to 18 months in across most of your networks. Controlling your brand without leaving it completely up to an ad agency is power worth leveraging.

Social media is not new, it has burgeoned into a way of life. Start where you are and get motivated to get comfortable with doing business in the Social Age. Take a moment to review this video then comment on what you are going to do to come into the social age or what moves you’ll make to delve deeper if you’re already here.

See you there!

Shalece

Why You Need The Lucas Firm, Now.

The decision to hire someone into your business is a difficult task. It can feel a like having company in your living room after not dusting for 6 months. It’s like telling someone you hardly know all your dirty secrets. It’s like revealing that you really don’t know as much as people think you do but, you’re great at pretending, like when you were a kid and yet, you always manage to pull it off. Every time. As if the Gods are in your favor. That is exactly why you should hire me.

I don’t care that you haven’t dusted because I understand that you have been busy working your bum off to take care of your clients. I love dirty secrets and I keep them all to myself. Telling your secrets has an immediately relieving effect. And most of all, I know that you really do know more than what you are giving yourself credit for. You know how to procure clients. You understand what dedication means because you have stuck it out this long. The smartest move is that you knew when to look for help and you did. You are on the internet looking for ways to improve your Selling, namely in the social realm. Kudos to a job well done. You Found Me.

I am Shalece Daniels. See:

SLD Perfect Head Shot                        

I owned and operated 3 successful clinics. What I found is that the first job of a business owner is to be a good marketer. In order to give good service, you must have people to serve. I put down the expensive yellow page ads and picked up on yp.com, Google and yahoo. I coached businesses on optimizing their selling and marketing processes by supplementing some of their traditional practices with an online presence.  I have experience as a brick and mortar business owner as well as a Sales and Marketing professional.

Hire me if you want to know how to nurture relationships with the customers you presently have so they will keep coming back. Hire me if you want people to get found by people that are looking for the services you offer. Hire me if you want to increase your digital footprint. Hire me if your online social skills could use some tuning up. The number one reason to hire me is because social selling is my passion and I will help you create the digital footprint needed to thrive in this social age.

I have developed the answer to your Selling woes. It is a scalable 5 step plan coined The LUCAS Method . LUCAS is an acronym for Learn, Understand, Communicate, Authenticate and Socialize. Did I say it was Free? Download the Free Initial Assessment Form and send us an email to set up a conference over Skype.

How To: 8 Easy Social Media Tips You Can Use Now

How to: 8 Easy Social Media Marketing Tips

If your business is only using tried and true traditional marketing techniques, you will fall behind the competition. Among the most innovative ways to achieve marketing success involves social media, but it is necessary to have a good understanding of the process. The following tips will show you how to succeed in social media marketing that you can use now.

1. Blog

Update your blog with new and interesting information frequently. Post any promotions or sales you have via your blog. Be sure important news Is always kept in your blog.

2. Sexy Bookmarks

Sexy Bookmarks allow your visitors to share your posts. Put them every place you can think of, and consider using RSS feeds too. Make this stand out on your blog, website, emails and also signatures whenever you leave a comment on the internet. You might also link every social profile to each other and ask people to join you on multiple sites.

3. Hook ‘em

When you are creating a tweet, writing a blog or making a post on Facebook, make sure to create inviting titles to attract clicks. Not only will the right title really entice a user to keep reading, but you can also fit in some keywords for SEO.

4. This is the “Me” Generation

Cater to them. Combine email marketing with social media. At the end of your emails, include a Twitter or Facebook link and advise recipients that their questions will receive personal answers when posted on these websites. It is a must to offer a sign up for your newsletter by including a link that leads people to visit the registration page.

5. Forget Likes, Create an audience

Increase your audience on Facebook by sharing your profile with your email list. If your business has been online for any length of time, it probably already has a mailing list. Utilize this by sending your subscribers a link to your Facebook page. This will make it easy for your existing customers to find you.

6. It’s all about Relationships

With social networking, it’s a good idea to provide a way for your current and potential customers to speak with you. They are not interested in speaking with a large company. They want to be assured that they are not an anonymous number. When they know they are dealing with just one person, it makes them more interested in doing business with you. Because the social age is all about Me.

7. Stay Fresh

Keep your Facebook pages interesting by frequently updating your content. You should post helpful articles, useful external content, fascinating YouTube videos, music and pictures. Always find a good way to balance it. You want to be what we call a “professional friend.”

8. YouTube

Google owns YouTube. Each time you post a video, take the time to create a good title. Add strong keywords to your titles so your videos help optimize your search positioning. If users can immediately see that your videos are useful, you’ll get more views because your videos can pop up when people search for certain keywords.

Marketing through social media is still a new concept, and you have to know how to implement it so that it works. Follow the tips contained within this article and you’ll be on your way to becoming a social media marketing expert.