Secrets of Social Media Mavens

Social media mavens practice optimizing their reach by using powerful yet simple strategies on a consistent basis. Below, find a few to put in your artillery.

1.       Choose your voice

Known as the -A-in the LUCAS Method. Authenticate. Make sure you are careful with what voice you choose when pursuing a social media marketing campaign. People use social media to socialize with their family and friends. They aren’t going to want to see “marketing language.” Connect with your customers by speaking their language or slang to increase your results.

2.       Link blogs to LinkedIn

Make sure your blog posts are linked to your LinkedIn page. Simply put up your article and it will show up as LinkedIn-updated. This will not only save time, but will also garner you more exposure.

3.       Build credibility

Assist others in your niche. You will have a constant flow of business using this method. Join professional groups on LinkedIn. Search social media profiles for people that are asking the questions related to the industry that you specialize in. Answering them will get you targeted traffic. As time passes, this will attract customers you may not have found otherwise.

 4.       Deals and Free Stuff

Make sure you use coupons and time sensitive deals to get buzz for your site. People will be more likely to order products right away and share this information with their friends. This will also make your viewers more inclined to share what you post. Be generous. Give away one of your useful products free. In return, require the recipient to leave their email to subscribe to your list. This will grow your contacts thereby expanding your market reach.

 5.       Keywords

In social media marketing one thing that must be done is the integration of your keyword ads to links that are actually related to those keywords. The page you link to will be your blog, product page or social media page. Remember to frequently update your pages with fresh, up-to-date content which includes any current promotions. In short, just remember that your ads need to be related to the keywords, and the landing destination has to be relevant and attractive.

There you have it. Use these techniques on a consistent basis and watch your audience grow. Visit the blog frequently for more secrets of social media mavens.

-Shalece