Secrets of Social Media Mavens

Social media mavens practice optimizing their reach by using powerful yet simple strategies on a consistent basis. Below, find a few to put in your artillery.

1.       Choose your voice

Known as the -A-in the LUCAS Method. Authenticate. Make sure you are careful with what voice you choose when pursuing a social media marketing campaign. People use social media to socialize with their family and friends. They aren’t going to want to see “marketing language.” Connect with your customers by speaking their language or slang to increase your results.

2.       Link blogs to LinkedIn

Make sure your blog posts are linked to your LinkedIn page. Simply put up your article and it will show up as LinkedIn-updated. This will not only save time, but will also garner you more exposure.

3.       Build credibility

Assist others in your niche. You will have a constant flow of business using this method. Join professional groups on LinkedIn. Search social media profiles for people that are asking the questions related to the industry that you specialize in. Answering them will get you targeted traffic. As time passes, this will attract customers you may not have found otherwise.

 4.       Deals and Free Stuff

Make sure you use coupons and time sensitive deals to get buzz for your site. People will be more likely to order products right away and share this information with their friends. This will also make your viewers more inclined to share what you post. Be generous. Give away one of your useful products free. In return, require the recipient to leave their email to subscribe to your list. This will grow your contacts thereby expanding your market reach.

 5.       Keywords

In social media marketing one thing that must be done is the integration of your keyword ads to links that are actually related to those keywords. The page you link to will be your blog, product page or social media page. Remember to frequently update your pages with fresh, up-to-date content which includes any current promotions. In short, just remember that your ads need to be related to the keywords, and the landing destination has to be relevant and attractive.

There you have it. Use these techniques on a consistent basis and watch your audience grow. Visit the blog frequently for more secrets of social media mavens.

-Shalece

To Code or Not to Code, That is the Answer.

First impressions are lasting. I remember my 10th grade MS DOS Windows class when Mrs. Martin would speak to us in acronyms from the Microsoft language. “GIGO- garbage in, garbage out”, she’d say in her quiet melodramatic voice that had the ability to lull the entire group to sleep after a rambunctious lunch period. MS DOS was an operating system in which you had to use commands to get it to perform.  As a 15 year old girl I unilaterally decided never to have anything to do with GIGO or HTML or anything else if it meant taking on the dubious task of forcing myself to stay awake in Mrs. Martin’s class. Since then, coding has become fun, sexy and a necessity.

There is a website that offers a 12 week coding class to marketers. It’s called thinkful.com. Another site that offers free coding classes is www.codecademy.com. Meet-up has a sizable number of groups devoted to coders with a skill level from novice to those that can create another internet browser while they snooze. Teen girls interested in coding do not have to suffer anymore. They can sign up for a summer immersion program through www.girlswhocode.org. Coding is omnipresent. In fact, a close friend, which I will leave nameless (me) interviewed for a part-time job at a company that wanted a PR and Social Media professional who also knew how to code. Everywhere I go, I can’t get away from Coding.

While WordPress makes things relatively as easy as typing a document, there are aspects of the website or blog’s aesthetics that would warrant the need to understand how to code. Instead of learning to code, I downloaded GIMP, took a short YouTube tutorial and created a professional looking header to display prominently on my website. While it was time consuming, I was determined and didn’t want to wait on a graphic artist to complete the project for me. If I knew how to code, I could have created any design I wanted, directly on the site without either waiting on a graphic or web designer. Unless there is a web designer on staff, marketers, branding professionals and entrepreneurs need a basic understanding of how to code.

Now, off to my coding class :-)

Who the Heck is Lucas?

Lucas is a method and a really cool name. The Lucas Firm focuses on 3 things and does those 3 things extremely well; Teach Social Selling, Being Social and Targeted Sociability B toB.

FACT:  67%

67% is the proportion of people online that use Facebook based on a Pew Internet Study. This number equates to about 1.6 Billion people worldwide that are not only online but, use Facebook.* If 1% of those people knew your product existed, would they buy it? How about aiming for two hundredths of a percent of that market; around 300,000 people? Could you sell your product to 300,000 people out of a pool of about 1,600,000,000 people?

Take these things into consideration:
  1. What is your current marketing strategy?
    • Strengths
    • Weaknesses
    • Opportunities for improvement
    • Potential Threats
Learn them. You need to know these things. If you don’t know them, make this your opportunity.

 2.   Understand.

  •        Your product. What emotions does it evoke
  •        What you want in exchange for your product
  •        Target market demographics. Who is your Ideal Customer? Develop your Sam.
 This will allow you to effectively Market your product to the people that you want to attract.
3. Communicate.
You’ve gathered valuable information. Now, what are you going to do with it? Take it and betroth it to your Strategy, which should be based heavily in Social Media Marketing to get hold of that 300,000 people just waiting for you to grab their attention. One more step before you get started…
4. Authenticate. 
Keep your message consistent. Whatever you choose to communicate needs to be a combination of what your consumer needs and transparency into who you and your brand are. Always do a check for authenticity before proceeding.
5.  Socialize.
Take what you Learned, the things you now better Understand, Communicate them into consistent goals, plan an executable strategy and Socialize, vigorously. 
This, my friend, is the basis for the Lucas Method. 

Welcome mat for Blog

*Based on a Total 2.4 Billion people using the internet as of June 2012 http://www.internetworldstats.com/stats.htm