The LUCAS Method. -L- Learn, the First Step.

I have created the LUCAS method. It consists of five easy steps that will transform a traditional lengthy 30 page marketing plan (excluding appendices) into an easy non-intimidating yet, scalable social selling guide. The steps are Learn, Understand, Communicate, Authenticate and Socialize.

The first step is Learn. Audit the Current Marketing strategy. If you have a plan or have had one at some point during the life of your business, refer to it. Use a fine tooth comb and make a list for easy viewing and because colorful charts are so much fun! If you have never had a marketing plan or are a start-up, rip your marketing ideas out of your head and commit them to paper; preferably using a shiny chart similar to the one below. If the need fits, rephrase it for the future tense i.e. What will Produce the best results, What could be ineffective, how do we capitalize on the opportunities?  

table for L blog

The far left column represents your current marketing efforts. List everything you are doing or plan to do to market your products.

The top row provides a simple way to audit those efforts.

Producing Results: Which parts of your marketing efforts are producing good results for your products? If your social media marketing consists of Facebook and Twitter, which is working, short blurb on how you can tell and next;

What is Ineffective: Write down which social media efforts are ineffective.

Opportunities for Improvement: There is always room for improvement. What opportunities do you have to improve your ineffective strategy? If all of your methods are effective, what more can you do to improve the Marketing Effort itself? Write it there.

This short chart answers the three questions that the Learn phase of the LUCAS Method is founded on:

1)      What are you currently doing

2)      What is working

3)      What opportunities are there for improvement

Typically, you can complete this step in 20 minutes or less. With The LUCAS Method, the initial assessment is meant to help you get going quickly. A “Social Selling Strategy” is a living document and should not be intimidating. Once the fear or trepidation dissipates, your creative juices will feel safe to start flowing. In all we do, inventory must be taken to figure out where we are and what resources we have before beginning…anything.

Stop what you are doing and take 20 minutes to Learn about your business with the first step of The LUCAS Method.


Secrets of Social Media Mavens

Social media mavens practice optimizing their reach by using powerful yet simple strategies on a consistent basis. Below, find a few to put in your artillery.

1.       Choose your voice

Known as the -A-in the LUCAS Method. Authenticate. Make sure you are careful with what voice you choose when pursuing a social media marketing campaign. People use social media to socialize with their family and friends. They aren’t going to want to see “marketing language.” Connect with your customers by speaking their language or slang to increase your results.

2.       Link blogs to LinkedIn

Make sure your blog posts are linked to your LinkedIn page. Simply put up your article and it will show up as LinkedIn-updated. This will not only save time, but will also garner you more exposure.

3.       Build credibility

Assist others in your niche. You will have a constant flow of business using this method. Join professional groups on LinkedIn. Search social media profiles for people that are asking the questions related to the industry that you specialize in. Answering them will get you targeted traffic. As time passes, this will attract customers you may not have found otherwise.

 4.       Deals and Free Stuff

Make sure you use coupons and time sensitive deals to get buzz for your site. People will be more likely to order products right away and share this information with their friends. This will also make your viewers more inclined to share what you post. Be generous. Give away one of your useful products free. In return, require the recipient to leave their email to subscribe to your list. This will grow your contacts thereby expanding your market reach.

 5.       Keywords

In social media marketing one thing that must be done is the integration of your keyword ads to links that are actually related to those keywords. The page you link to will be your blog, product page or social media page. Remember to frequently update your pages with fresh, up-to-date content which includes any current promotions. In short, just remember that your ads need to be related to the keywords, and the landing destination has to be relevant and attractive.

There you have it. Use these techniques on a consistent basis and watch your audience grow. Visit the blog frequently for more secrets of social media mavens.


Like a Woman Relates to Her Bum, So Too Should Your Business to Social Media

Correct squat

It’s simple. The options and rules can be confusing when it comes to social media marketing, but you can focus on having high-quality media that will bring in lots of traffic. The more your company exercises its social ability, the better your chances of lifting your bottom line. Remember that you are attempting to establish your online presence as trustworthy, authentic and knowledgeable, so don’t post a lot of fluff and meaningless content and videos.

By using the easy 5 Step LUCAS Method to gather information about your target market, the need to understand your audience will be fulfilled and you will intuitively post things of value.

Any comments left on your social media platforms should be replied to immediately. This is especially true for any negative comments.  Studies say a customer gives you a week before deciding to write you off. But, like a proactive woman’s bottom line, the sooner you address it, the better you look. You might be able to sway people’s opinions, attract customers that look to be loyal to authentic and honest businesses or you could just show how respectable your company is.

Make sure as many people as possible see your content. It is necessary to produce strong content and get it posted on every social network you have. Consider posting your work on sites like HubPages, Associated Content and other sites that offer you visibility. Update or repurpose old content that is no longer relevant. If you have to, hire someone to do the writing for you. Visit ELance or and take your pick. When you create a blog post, you should share it on your Facebook page. Tweet a tidbit of information from that post and invite your followers from Twitter back to your blog with a link. This will help you reach a much larger pool of readers.

When a woman wants to build her bum, she uses more weight, and less reps. Leverage your networks. If it isn’t possible for you to blog every day, don’t sweat it. Two to three times a week could have a vast effect if you do it properly. Post teasers of your blog’s content on each of your social networks and include a link back to your blog. Using your teasers as a hook will cause some of them to click the link, read the entire article, and become a loyal follower.

Keep your social media platforms fresh. People like to be in the know and they love to be the first of their friends to share breaking news. Make sure you’re regularly updating social media streams. Stagnant profiles can be flagged as outdated by not only the major search engines, but also the readers. Update your streams with pertinent information and content such as new articles. This will increase interest and optimize your search engine ratings. If you’ve got big product development plans, your followers may expect more updates from you. Be prepared for the many updates by having great content ready to post beforehand, especially if this is not your strong point.

Know the basics when it comes to social media marketing and start from where you are to watch you and your company grow. It is great to build an initial buzz, but if a firm is to endure, ongoing profit generation is key. The guidelines from this article are the perfect starting point for your company’s social media marketing strategy.


6 Excellent Pointers That Will Boost Your Social Media Marketing

Finding new and exciting ways to advertise a business or website can be quite complicated. One of the newest ways to get your business out there is through social media. Here are some great ways to use social media to market your site or business, so that you thrive on and off the Internet.

Use a catchy headline. It’s important to grab your reader’s attention so they’ll read the whole article. Therefore, it is worth putting some time into developing a thoughtful or catchy headline. Jeff Goins advises that we write catchy headlines using this simple formula: Number or Trigger word + Adjective + Keyword + Promise Like This:

6 + Excellent + Pointers + That Will Boost Your Social Media Marketing

Provide Useful Content. Because there is so much free information on the internet, we look to people that provide the most useful information to influence us. Hook your audience with good information they can use. They will become loyal followers because they will depend on your specialized knowledge. That’s how you build trust and credibility. Of course, you want to sell services and products and make money; however, you cannot present this as your prime objective. Make an identity for yourself when you are marketing on social media. You can spread the word about your business in a friendly and engaging manner via social media networking. When the time is right, your loyal audience will buy what you pitch.

Automate Twitter. To generate interest towards your page, automate Twitter. Hootsuite offers a free account that you can use to schedule tweets for months in advance to release at the exact date and time you intend. When you set up automated Twitter, you can tweet blog posts from the sites of other people. Find trustworthy and timely blogs to regularly share with your followers. Content is key. This keeps your content fresh and your consumers happy with good content to check out.

Put RSS feed subscription buttons on your social media pages. This is the best way for your readers to find your social media profile. It automatically notifies them of your new content so they will never miss out on updates. This makes it simpler for consumers who already know your business to easily follow you around all over the Internet.

Be sure your readers can subscribe to you easily. Create a “Sign up” box on your blog and a link in all your email communication. This way, they will get all of your information in their email inbox. Although email marketing can be a bit outdated when compared to marketing with social media, you can still gain the attention of consumers if you have something interesting to promote and keep your loyal followers in the loop.

Ask for tips when working with social media marketing. Never be scared. There are thousands of professionals out there more than willing to help you out. There’s no excuse for doing it incorrectly. Social media experts like Chris Brogan and Seth Godin share their insight through their blogs, free white papers, eBooks, videos and tutorials. Get all the information you can and if you still need assistance, hire a consultant. The price is worth the winning strategy.

In this age, social media cannot be avoided if you want to have an effective marketing campaign. These tips can be used whether you have a robust campaign or if you are getting your feet wet.  Get busy and get Social.


4 Reasons Why EVERY Business Needs Social Media

If you’re questioning whether or not social media marketing is right for you, stop. Every business needs social media. You must be stable enough to withstand tough times and flexible enough to ebb, flow and adapt. Marketing in the social age is about building relationships. Social media marketing will allow you to position yourself as an expert in your field, drive repeat business, attract new customers and boost your brand.

Social Media Business blog

Position as an Expert

We depend on the internet for almost everything. From a bump on our nose to changing an air exchange unit in our vehicles, we look to Google for the answer. If you or your company has articles, tutorials, and videos explaining “How To’s,” people will find you. With an earned reputation as a problem solver, they will repeatedly look to your company for the answers. Through sharing your knowledge, you will develop loyal followers that you can pitch to when you have a new product or service available for sale. If the person never buys, the least they will do is share the useful information with their networks. Those that can benefit will then become loyal followers; thereby growing your brand recognition and credibility as an expert.

Drive Repeat Business

Nurturing relationships with your current customers is priceless. Your customers want to know you care. The way we vent about a product or service is usually through our social networks. That is word of mouth, on steroids. When a company deals with an issue head on, it shows the customer that you care. It shows the public that you don’t shy away from your problems but, seek to resolve them. Everyone makes mistakes. When a company flubs up, the customer usually wants them to acknowledge the mistake and apologize. Have you ever had a “not so great” experience with a company, received a sincere apology and found yourself using their service again? Think of your social media interaction as the manager publicly apologizing in front of 300,000 people instead of just you. That’s the leverage of the social age. And one more legitimate reason why every business needs social media.

Happy customers want to remain happy. People want to be able to brag about great experiences and refer friends. When you observe a comment about you or your company, nurture that with a simple response of “Thank you” or “So glad we could help” and you will keep them forever.

Attract New Customers

Social media is the way we connect with each other to share life’s milestones, rate a product or service or just to chat. Social media has flattened the world and strengthened the power of word-of-mouth. Networks like Facebook, Twitter, LinkedIn and Pinterest are the engines that drive this interaction at unprecedented rates. When a satisfied customer raves about your service, shares a link to your site or posts your article, you are getting earned publicity. Capitalize on these opportunities. Have your social networks up and ready to receive your new customers.

Brand Yourself

Branding through traditional methods such as network television, radio and billboards can eat your marketing budget alive.

{Social Media enters stage left} “Have no fear! We can do it together!”

Through social networks and blog sites, you can send an authentic and consistent message continuously. In fact, with the help of free sites like Hootsuite, you have the ability to schedule your messages up to 18 months in across most of your networks. Controlling your brand without leaving it completely up to an ad agency is power worth leveraging.

Social media is not new, it has burgeoned into a way of life. Start where you are and get motivated to get comfortable with doing business in the Social Age. Take a moment to review this video then comment on what you are going to do to come into the social age or what moves you’ll make to delve deeper if you’re already here.

See you there!