3 Reasons Why Increasing Customer Engagement is Key

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Three Reasons to Increase Customer Engagement

Customer Engagement is important for business growth. Businesses can use social media tools for increasing customer engagement which creates a community environment thus maximizing sales. It is significant on several counts. Customer engagement is a meaningful exercise, one that is essential for the company, so that they can drive up the revenue. Companies need to listen to customers who are engaging in conversations about their product. They need to jump into such conversations and foster relationships with their interaction. They can solve customer problems, answer questions and support customers whenever possible, in order to facilitate a dynamic online community.

Increasing Sales

The members of the community in social media sites can contribute to more than fifty percent of your total sales, when compared to non-community members. When you allow customer engagement through sites, the operation costs of such interaction is very little. In other words, you remove the need for additional customer managers or reps, since limited personnel can handle the online engagement, post answers to queries and interact with the customer in real time.

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Increasing Brand Awareness and Loyalty

By allowing customer engagement with your company, the brand loyalty is increased. Companies that have an online presence in most of the social sites and engage with clients in these platforms find that the customers remain with them more than in case of non community customers. The organization’s image is also enhanced and with a small amount of due diligence, influential internet users can be targeted. When your company launches a new product, you can increase customer awareness with such engagement.

The Best Market Research

The social network can be used for getting feedback on the product. The company can take advantage of knowledge of customers and increase market awareness, getting more ideas of future needs, products or services. By interacting with your niche audience and posting regular updates, your company will be increasingly viewed as more “user friendly”, with every query being answered right away. This will increase your brand loyalty and result in you netting more customers as the web users start to post reviews about your company, online presence, products and services, etc.

Engaging Customers in Real Time

By creating a customer engagement community, the company can respond to the problems of the customers in real time through discussions and comments. They can also use other methods of responding to them immediately by means of chats, blogs and RSS feeds or through comments and polling. Any good marketing manager knows the importance of attending to customer issues immediately. With social media platforms, companies can now attend to all client related issues in real time. Some of the top companies even host dedicated user pages on their social accounts, allowing them to keep track of their niche audience, issues they raise and resolve it without inconveniencing the user. This is why it makes sense to increase customer engagement.

Get out there and get social.

Shalece

Why You Need The Lucas Firm, Now.

The decision to hire someone into your business is a difficult task. It can feel a like having company in your living room after not dusting for 6 months. It’s like telling someone you hardly know all your dirty secrets. It’s like revealing that you really don’t know as much as people think you do but, you’re great at pretending, like when you were a kid and yet, you always manage to pull it off. Every time. As if the Gods are in your favor. That is exactly why you should hire me.

I don’t care that you haven’t dusted because I understand that you have been busy working your bum off to take care of your clients. I love dirty secrets and I keep them all to myself. Telling your secrets has an immediately relieving effect. And most of all, I know that you really do know more than what you are giving yourself credit for. You know how to procure clients. You understand what dedication means because you have stuck it out this long. The smartest move is that you knew when to look for help and you did. You are on the internet looking for ways to improve your Selling, namely in the social realm. Kudos to a job well done. You Found Me.

I am Shalece Daniels. See:

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I owned and operated 3 successful clinics. What I found is that the first job of a business owner is to be a good marketer. In order to give good service, you must have people to serve. I put down the expensive yellow page ads and picked up on yp.com, Google and yahoo. I coached businesses on optimizing their selling and marketing processes by supplementing some of their traditional practices with an online presence.  I have experience as a brick and mortar business owner as well as a Sales and Marketing professional.

Hire me if you want to know how to nurture relationships with the customers you presently have so they will keep coming back. Hire me if you want people to get found by people that are looking for the services you offer. Hire me if you want to increase your digital footprint. Hire me if your online social skills could use some tuning up. The number one reason to hire me is because social selling is my passion and I will help you create the digital footprint needed to thrive in this social age.

I have developed the answer to your Selling woes. It is a scalable 5 step plan coined The LUCAS Method . LUCAS is an acronym for Learn, Understand, Communicate, Authenticate and Socialize. Did I say it was Free? Download the Free Initial Assessment Form and send us an email to set up a conference over Skype.