How to Write Keyword Savvy Blogs

seo keywordsIf you want to know how to write keyword savvy blogs, keep reading. Don’t let Keywords take over your article. When properly placed, you will increase SEO and garner a wider audience because you can focus on your content.

Here are the rules:

Rule #1 Your title must contain your keywords. Sounds simple enough. Your keywords are how your article is going to be found when an internet user Googles them. For example, how to write Keyword savvy blogs.

Rule #2 The first paragraph must also contain your keywords. The first sentence of this article contains the exact words I want the search engines to focus on. Just like grammar school; introduce your topic in the first paragraph.

Rule #3 Somewhere within the body of your article, you must find a way to place your keywords 2-3 times. This article is about writing keyword savvy blogs. It is short and to the point but, if I had written it in story form, I could include this paragraph:

    Ensure that the article is chock full of useful information. Naturally, if the content is based on the title, it will include some of those words. Don’t be afraid to “repeat the question before in the answer”; exactly what you were told not to do as a kid in school. Follow these 4 short rules to learn how to write keyword savvy blogs.   

Rule #4 The final paragraph should summarize what you already said. In your summary, include your keywords yet again. Here is an example:

    Content is King as Keywords are Queen. In this article, you learned the 4 simple rules of how to write keyword savvy blogs. Armed with this information, go back to every article you have written       and edit them as needed. For those of us that have yet to write a blog, you get to start off on the right footing.

 

 

Until Next time,

Shalece!

Secrets of Social Media Mavens

Social media mavens practice optimizing their reach by using powerful yet simple strategies on a consistent basis. Below, find a few to put in your artillery.

1.       Choose your voice

Known as the -A-in the LUCAS Method. Authenticate. Make sure you are careful with what voice you choose when pursuing a social media marketing campaign. People use social media to socialize with their family and friends. They aren’t going to want to see “marketing language.” Connect with your customers by speaking their language or slang to increase your results.

2.       Link blogs to LinkedIn

Make sure your blog posts are linked to your LinkedIn page. Simply put up your article and it will show up as LinkedIn-updated. This will not only save time, but will also garner you more exposure.

3.       Build credibility

Assist others in your niche. You will have a constant flow of business using this method. Join professional groups on LinkedIn. Search social media profiles for people that are asking the questions related to the industry that you specialize in. Answering them will get you targeted traffic. As time passes, this will attract customers you may not have found otherwise.

 4.       Deals and Free Stuff

Make sure you use coupons and time sensitive deals to get buzz for your site. People will be more likely to order products right away and share this information with their friends. This will also make your viewers more inclined to share what you post. Be generous. Give away one of your useful products free. In return, require the recipient to leave their email to subscribe to your list. This will grow your contacts thereby expanding your market reach.

 5.       Keywords

In social media marketing one thing that must be done is the integration of your keyword ads to links that are actually related to those keywords. The page you link to will be your blog, product page or social media page. Remember to frequently update your pages with fresh, up-to-date content which includes any current promotions. In short, just remember that your ads need to be related to the keywords, and the landing destination has to be relevant and attractive.

There you have it. Use these techniques on a consistent basis and watch your audience grow. Visit the blog frequently for more secrets of social media mavens.

-Shalece

How To: 8 Easy Social Media Tips You Can Use Now

How to: 8 Easy Social Media Marketing Tips

If your business is only using tried and true traditional marketing techniques, you will fall behind the competition. Among the most innovative ways to achieve marketing success involves social media, but it is necessary to have a good understanding of the process. The following tips will show you how to succeed in social media marketing that you can use now.

1. Blog

Update your blog with new and interesting information frequently. Post any promotions or sales you have via your blog. Be sure important news Is always kept in your blog.

2. Sexy Bookmarks

Sexy Bookmarks allow your visitors to share your posts. Put them every place you can think of, and consider using RSS feeds too. Make this stand out on your blog, website, emails and also signatures whenever you leave a comment on the internet. You might also link every social profile to each other and ask people to join you on multiple sites.

3. Hook ‘em

When you are creating a tweet, writing a blog or making a post on Facebook, make sure to create inviting titles to attract clicks. Not only will the right title really entice a user to keep reading, but you can also fit in some keywords for SEO.

4. This is the “Me” Generation

Cater to them. Combine email marketing with social media. At the end of your emails, include a Twitter or Facebook link and advise recipients that their questions will receive personal answers when posted on these websites. It is a must to offer a sign up for your newsletter by including a link that leads people to visit the registration page.

5. Forget Likes, Create an audience

Increase your audience on Facebook by sharing your profile with your email list. If your business has been online for any length of time, it probably already has a mailing list. Utilize this by sending your subscribers a link to your Facebook page. This will make it easy for your existing customers to find you.

6. It’s all about Relationships

With social networking, it’s a good idea to provide a way for your current and potential customers to speak with you. They are not interested in speaking with a large company. They want to be assured that they are not an anonymous number. When they know they are dealing with just one person, it makes them more interested in doing business with you. Because the social age is all about Me.

7. Stay Fresh

Keep your Facebook pages interesting by frequently updating your content. You should post helpful articles, useful external content, fascinating YouTube videos, music and pictures. Always find a good way to balance it. You want to be what we call a “professional friend.”

8. YouTube

Google owns YouTube. Each time you post a video, take the time to create a good title. Add strong keywords to your titles so your videos help optimize your search positioning. If users can immediately see that your videos are useful, you’ll get more views because your videos can pop up when people search for certain keywords.

Marketing through social media is still a new concept, and you have to know how to implement it so that it works. Follow the tips contained within this article and you’ll be on your way to becoming a social media marketing expert.

 

 

Who the Heck is Lucas?

Lucas is a method and a really cool name. The Lucas Firm focuses on 3 things and does those 3 things extremely well; Teach Social Selling, Being Social and Targeted Sociability B toB.

FACT:  67%

67% is the proportion of people online that use Facebook based on a Pew Internet Study. This number equates to about 1.6 Billion people worldwide that are not only online but, use Facebook.* If 1% of those people knew your product existed, would they buy it? How about aiming for two hundredths of a percent of that market; around 300,000 people? Could you sell your product to 300,000 people out of a pool of about 1,600,000,000 people?

Take these things into consideration:
  1. What is your current marketing strategy?
    • Strengths
    • Weaknesses
    • Opportunities for improvement
    • Potential Threats
Learn them. You need to know these things. If you don’t know them, make this your opportunity.

 2.   Understand.

  •        Your product. What emotions does it evoke
  •        What you want in exchange for your product
  •        Target market demographics. Who is your Ideal Customer? Develop your Sam.
 This will allow you to effectively Market your product to the people that you want to attract.
3. Communicate.
You’ve gathered valuable information. Now, what are you going to do with it? Take it and betroth it to your Strategy, which should be based heavily in Social Media Marketing to get hold of that 300,000 people just waiting for you to grab their attention. One more step before you get started…
4. Authenticate. 
Keep your message consistent. Whatever you choose to communicate needs to be a combination of what your consumer needs and transparency into who you and your brand are. Always do a check for authenticity before proceeding.
5.  Socialize.
Take what you Learned, the things you now better Understand, Communicate them into consistent goals, plan an executable strategy and Socialize, vigorously. 
This, my friend, is the basis for the Lucas Method. 

Welcome mat for Blog

*Based on a Total 2.4 Billion people using the internet as of June 2012 http://www.internetworldstats.com/stats.htm