Like a Woman Relates to Her Bum, So Too Should Your Business to Social Media

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It’s simple. The options and rules can be confusing when it comes to social media marketing, but you can focus on having high-quality media that will bring in lots of traffic. The more your company exercises its social ability, the better your chances of lifting your bottom line. Remember that you are attempting to establish your online presence as trustworthy, authentic and knowledgeable, so don’t post a lot of fluff and meaningless content and videos.

By using the easy 5 Step LUCAS Method to gather information about your target market, the need to understand your audience will be fulfilled and you will intuitively post things of value.

Any comments left on your social media platforms should be replied to immediately. This is especially true for any negative comments.  Studies say a customer gives you a week before deciding to write you off. But, like a proactive woman’s bottom line, the sooner you address it, the better you look. You might be able to sway people’s opinions, attract customers that look to be loyal to authentic and honest businesses or you could just show how respectable your company is.

Make sure as many people as possible see your content. It is necessary to produce strong content and get it posted on every social network you have. Consider posting your work on sites like HubPages, Associated Content and other sites that offer you visibility. Update or repurpose old content that is no longer relevant. If you have to, hire someone to do the writing for you. Visit ELance or Fiverr.com and take your pick. When you create a blog post, you should share it on your Facebook page. Tweet a tidbit of information from that post and invite your followers from Twitter back to your blog with a link. This will help you reach a much larger pool of readers.

When a woman wants to build her bum, she uses more weight, and less reps. Leverage your networks. If it isn’t possible for you to blog every day, don’t sweat it. Two to three times a week could have a vast effect if you do it properly. Post teasers of your blog’s content on each of your social networks and include a link back to your blog. Using your teasers as a hook will cause some of them to click the link, read the entire article, and become a loyal follower.

Keep your social media platforms fresh. People like to be in the know and they love to be the first of their friends to share breaking news. Make sure you’re regularly updating social media streams. Stagnant profiles can be flagged as outdated by not only the major search engines, but also the readers. Update your streams with pertinent information and content such as new articles. This will increase interest and optimize your search engine ratings. If you’ve got big product development plans, your followers may expect more updates from you. Be prepared for the many updates by having great content ready to post beforehand, especially if this is not your strong point.

Know the basics when it comes to social media marketing and start from where you are to watch you and your company grow. It is great to build an initial buzz, but if a firm is to endure, ongoing profit generation is key. The guidelines from this article are the perfect starting point for your company’s social media marketing strategy.

-Shalece

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