7 Easy Ways to get Free Publicity

7 Easy Ways to Get Free Publicity

If your company or brand needs to get noticed like yesterday, use these 7 easy ways to get free publicity. Publicity is indispensable for any business, product or service. It makes you widely known, popular and attracts prospective customers. While advertising on the TV, Radio or sponsoring international events may not be everyone’s cup of tea, there are a few ways -through the internet mostly- which can generate you great publicity, within a short period of time.

Social Media

Facebook, Twitter and YouTube are the most sought after websites by businesses as they give you the opportunity to interact with a wide range of prospective customers. It’s relatively easy and it’s free. Make sure your updates are catchy and bold.  Sometimes a little controversy goes a long way. Dr. Oz almost created anarchy over apple juice a couple years ago. He gained unheard of publicity over this topic which led to spinoff interviews over his custom made scrubs. Make a creative and provoking video which connects back to you and you might even watch it go viral.

Free publicity

Press Releases

Press releases are probably the best way to tell a wide range of audience about who you are and what you do in the most concise and accurate way possible. Write out a press release statement about your product tagging along your latest innovations, events and upcoming holidays and why they absolutely can’t go another day without it your product. Send it over to your local radio, newspaper and magazine. Submit your press release for free through PR Log. Make it a point to network with your local media. They are always on the lookout for interesting fillers and expert advice. This will help you pitch your product and is yet another easy way to get free publicity. That is why the ability to Gab is a gift.

Product Placement

Your perfume could become the one Brad Pitt is spraying on himself in his latest movie. This kind of publicity, called product placement, catapults you into instant fame. Movie and TV program directors are often on the lookout for specific products to use in their productions. Several sites let you pitch your product to them so that you may earn this elite place. One such site is Eclipse Worldwide. Another way to learn how to pitch for product placement is through searching the all knowing Google.

Content

Write a story about yourself that is intriguing and inspires millions of viewers to share it. Create a video blog and put it on your social media sites. Answer questions based on your expertise about your product at several Q&A sites such as Quora, Yahoo Answers and Linked in Groups. Provide valuable information and people will find you. Plus, search engines love content. The more you create, the better chance you have to get found.

Spread the Word

You may be surprised to learn how well this old fashioned method works. If you spread the word about your product amongst your friends and family and persuade them to interact with people about it, you get free advertising, if not really out of your product’s efficacy then out of pure goodwill. Your loved ones seldom let you down. Amway is one of the best examples of such networking. Speaking confidently about your product is an extremely easy way to get free publicity.

Press Kits

Press kits aren’t to be confused with press releases. Press kits comprise of a demo version of your product offered for trial to select audience comprising of popular reviewers, writers and journalists along with promotional videos and content. Once you distribute it, people will do your work for you. Offer them a Skype interview which they can include in their review article as a video.

Participate in Public Events

Is there a local marathon in your city? Go ahead and participate in it, either as representative runners wearing your company logo, volunteers helping manage the event or by distributing water bottles, snacks and freebies to the runners. Contribute to national and local events as much as you can. Remember that these events are covered by all the leading news channels.

These are 7 easy ways to get free publicity but, you should always search for new and better ways. Enroll yourself in public forums, promotional websites and keeping in touch with local news agencies. The very best way to stay in the know about free publicity is to talk to those that are doing what you want to do.

Go out and get social!

Shalece

How to Market on a Tight Budget

Almost all small businesses aim for large scale marketing within small budgets. TV and Radio is monopolized by the big corporates, to the extent that marketing through expensive sources become a useless pursuit. Research shows that audience has to typically see a promo about a product at least seven times before they opt to purchase anything – chalk it up to conversion ratio. Costlier marketing strategies therefore prove ineffective if you cannot advertise more than once.

Fortunately, the smaller options are not that bad. In fact, many cheaper marketing options, thanks to the internet, are so lucrative that you don’t need to cough up the big bucks for effective marketing. Here are the best ways to market within a tight budget.

Social Media

Social media marketing is mostly free! The kind of reach some online businesses have obtained by using Facebook and Twitter in the right way surpasses what many companies have gotten with TV ads. This is because people would rather change the TV channel during commercials, but on social networking sites, if the product appears in their feed, they see it at least once.

Some companies have launched their advertisements on YouTube alone and have received viral responses. Cisco Launched entirely through social media and spent 1/6th the amount of a normal product launch garnering a huge response.

blog marketing on a tight budget image

Ford launched the new Fiesta in 2010 using social media and received over 4.8 million views of agents’ YouTube videos, over 600,000 views of their Flickr photos and over 3.2 million impressions on Twitter.

These examples prove how a well thought out social media strategy can give you the biggest bang for your buck and can be cost free.

Good Old Fashioned Networking

Obviously this activity first requires identifying who your target audience is. If you have a fashion wear store, you would want to specifically target people between 18-30 years of age, especially women. You could set up offers and give out coupons to this audience at movie theaters, shopping malls etc. If you have a more elite service, you can send out personal letters addressed to a select group. This way you are more likely to get a dedicated customer base. Send e-mails to people you know and ask them to forward your information on.

At the crux of social media is being social. Posts on FB that contain photos get a higher Edgerank and are more likely to show up in your friends’ feeds. Posts that contain photos of you doing something that your “following” can relate to is almost always going to garner more engagement, comments, and shares than a simple post. People want to know who we are and what we are like outside of our professional personas hence, reality TV proliferation.

Get social. While attending the annual galas, fundraisers and working in your community, tell the people that you meet about what you are doing and what action you would like them to take to support you.  Now, leverage that interaction by snapping photos and posting about interesting people, and conversations. You have just made it nearly impossible to pass your post without them getting engaged.

Alliances

Collaborate with other small businesses and give complementary offers to your customers. For instance, if someone buys from you, they can avail a discount with the other store. One example is a clothing boutique and shoe store. When a customer of the boutique makes a purchase, they could receive a coupon for a 10% discount from the shoe store.

Existing Customers

Testimonials. Ask your loyal customers to provide testimonials and reviews for your product which can be featured on your site, in your brochures and on social media platforms. Hold contests for those that  they can spread a good word about you and help you promote your activity with their friends on social media sites.

Content

Write blogs, answer questions and put up messages on online forums about your product, services and anything associated with your business. Guest blog for influencers or up and coming influencers to get exposure. Publish “Tips lists. They are the hottest thing in the market which will lead interested customers to your product. A cosmetics company can give out ’10 tips to maintain a healthy skin’.

The main thing you can do when marketing on a tight budget is put yourself out there. Make a goal to call 5 write 5 influencers a week to guest blog on their sites. Schedule 2 events to attend per week. Put your blog on a consistent schedule- search engines love fresh new content. Start researching businesses to form alliances with. Make a point to explore 3 businesses a day to see where you may overlap. Most importantly, shower your social platforms with attention.

Get Social,

Shalece

How to Activate Attraction Marketing

What Is Attraction Marketing And How To Activate It?

Are you aware of the importance of marketing? It is the soul of business and with the help of the right set of marketing activities, you can be hopeful of striking the right business success that you have envisioned.

Attraction Marketing blog

The Ideals of Attraction Marketing

Attraction marketing refers to the form of marketing wherein you attract people to your business or network rather than choosing them. Alternately, it also refers to a form of marketing or business in which you explain to others what you have been doing and thereby promote your own business.

This form of marketing comes in handy for affiliate marketers and those who need to have a sound social media presence.

 

How Can You Start Attraction Marketing?

There are a lot of different platforms that are linked to attraction marketing. If you are an affiliate marketer and you are looking to sell products and services, you need to first build your blog and at the same time, work on the extent of social media presence you have.

Some platforms may be paid platforms and you need to spend a little money in order to get started. One of the keys to attraction marketing is to have a proper sales pitch. An enticing sales pitch can make your readers interested and it will help you in taking your business to the next level.

Can Attraction Marketing Help Even Non Affiliate Marketers?

Yes, even if you are not into affiliate marketing, you can benefit from attraction marketing.  When you are starting your new business venture and you want more and more people to be interested to work with you, you can carry out attraction marketing.

It is a common mentality among people not to choose things that are forced upon them. However, if you popularize the concepts and make the entire idea look enticing and appealing, it will help you in attracting customers and this can be a major boost for your business. For example, leading with a sales pitch will get you shut down fast – the only way to engage with your audience is to list what you bring to the table and what they stand to benefit from it. There are quite a few companies engaged in attraction marketing, and leading the list of top corporates happens to be Amway, generating about $10 billion/year.

Activating attraction marketing requires an efficient plan, financial investment and a desire to grow. Once you are aware of the details, you can set your network and let it grow. When you are exploring all these ideals, you will find the difference it can bring to your business.

Marketing is dynamic and it changes patterns every day. However, right now, it is attraction marketing that looks to be one of the trending forms.

There are businessmen who have tapped the limitless potential in this form of marketing and they have made it big.

By teaching the exact ways that have helped you climb to the top, you can capture the attention of your audience and this in turn can help you in improving your business output too.

5 Things That Can Ruin Your Social Media Campaign – Part 1

To avoid things that can ruin your social media campaign thoroughly think through your approach. It must include some cocktail party etiquette. Being a wallflower can lead to major pitfalls and cause your social media campaign to hit the “flat” note, even before you have started. Five points have been listed. Review them to get an initial grasp of marketing through social media sites.

1.       Not Responding To Feedback

It is extremely crucial to take the feedback in the right spirit. Your social media campaign can attract both positive and negative responses. You or the social media savvy person you appoint must monitor your social media platforms closely. Respond in a timely manner to all feedback especially when it is negative. Whenever possible, offer to take the discussion off line through private email or a call. Usually these customers become your best advocates. Handle them with kid gloves.

ruin social media

2.       Failing To Engage Your Audience

Failing to engage your audience is going to lead to one short sighted campaign; you may as well put up a static page, list a fire sale and go out on a wing and a prayer. The key to success in a social media campaign lies in interaction. If your audience is not interacting and your campaigns remain devoid of comment, votes and responses; it is not going to be of any help. You need to come up with ways and methods that will engage your target audience and keep them engrossed on your campaigns. Ask questions. Post engaging and interesting photos that compel your audience to comment. Remember, practice makes perfect so try different things until you get the level of interaction that you desire.

3.       Being Rash And Impatient

Social media campaigns can take a while to transform those clicks to an actual audience base. This is the main cause of failure. Social media campaigns rarely crank up results right away – so do not lose hope. You need to be patient in the way you deal with your social media campaign and willing to try different things. Implement the best strategies over and over again as they are bound to show results over a period of time.

4.       Not Being Active Consistently

No social media campaign will work, if you tend to be absent for long periods. It is important to stay active and keep the traffic afloat. If you intend to stay active only for intermittent intervals with frequent gaps, it is not going to help your case. You can either hire people to work for your campaign or if you are rolling solos, carve out a time management plan so that you are consistently engaging your target audience regularly.

5.       Disregarding Search Engines

You cannot by any means undermine the huge importance that search engine optimization has on your social media campaign. If you implement the best SEO strategies, it will ensure that you will be able to get large amounts of traffic from leading search engines like Google, Yahoo and MSN. This in turn will leverage your social media campaign and its success.

If you avoid these 5 things that can ruin your social media campaign, the odds of running a successful social media campaign will increase significantly.

Go out and get social.

-Shalece