To Code or Not to Code, That is the Answer.

First impressions are lasting. I remember my 10th grade MS DOS Windows class when Mrs. Martin would speak to us in acronyms from the Microsoft language. “GIGO- garbage in, garbage out”, she’d say in her quiet melodramatic voice that had the ability to lull the entire group to sleep after a rambunctious lunch period. MS DOS was an operating system in which you had to use commands to get it to perform.  As a 15 year old girl I unilaterally decided never to have anything to do with GIGO or HTML or anything else if it meant taking on the dubious task of forcing myself to stay awake in Mrs. Martin’s class. Since then, coding has become fun, sexy and a necessity.

There is a website that offers a 12 week coding class to marketers. It’s called thinkful.com. Another site that offers free coding classes is www.codecademy.com. Meet-up has a sizable number of groups devoted to coders with a skill level from novice to those that can create another internet browser while they snooze. Teen girls interested in coding do not have to suffer anymore. They can sign up for a summer immersion program through www.girlswhocode.org. Coding is omnipresent. In fact, a close friend, which I will leave nameless (me) interviewed for a part-time job at a company that wanted a PR and Social Media professional who also knew how to code. Everywhere I go, I can’t get away from Coding.

While WordPress makes things relatively as easy as typing a document, there are aspects of the website or blog’s aesthetics that would warrant the need to understand how to code. Instead of learning to code, I downloaded GIMP, took a short YouTube tutorial and created a professional looking header to display prominently on my website. While it was time consuming, I was determined and didn’t want to wait on a graphic artist to complete the project for me. If I knew how to code, I could have created any design I wanted, directly on the site without either waiting on a graphic or web designer. Unless there is a web designer on staff, marketers, branding professionals and entrepreneurs need a basic understanding of how to code.

Now, off to my coding class :-)

How To: 8 Easy Social Media Tips You Can Use Now

How to: 8 Easy Social Media Marketing Tips

If your business is only using tried and true traditional marketing techniques, you will fall behind the competition. Among the most innovative ways to achieve marketing success involves social media, but it is necessary to have a good understanding of the process. The following tips will show you how to succeed in social media marketing that you can use now.

1. Blog

Update your blog with new and interesting information frequently. Post any promotions or sales you have via your blog. Be sure important news Is always kept in your blog.

2. Sexy Bookmarks

Sexy Bookmarks allow your visitors to share your posts. Put them every place you can think of, and consider using RSS feeds too. Make this stand out on your blog, website, emails and also signatures whenever you leave a comment on the internet. You might also link every social profile to each other and ask people to join you on multiple sites.

3. Hook ‘em

When you are creating a tweet, writing a blog or making a post on Facebook, make sure to create inviting titles to attract clicks. Not only will the right title really entice a user to keep reading, but you can also fit in some keywords for SEO.

4. This is the “Me” Generation

Cater to them. Combine email marketing with social media. At the end of your emails, include a Twitter or Facebook link and advise recipients that their questions will receive personal answers when posted on these websites. It is a must to offer a sign up for your newsletter by including a link that leads people to visit the registration page.

5. Forget Likes, Create an audience

Increase your audience on Facebook by sharing your profile with your email list. If your business has been online for any length of time, it probably already has a mailing list. Utilize this by sending your subscribers a link to your Facebook page. This will make it easy for your existing customers to find you.

6. It’s all about Relationships

With social networking, it’s a good idea to provide a way for your current and potential customers to speak with you. They are not interested in speaking with a large company. They want to be assured that they are not an anonymous number. When they know they are dealing with just one person, it makes them more interested in doing business with you. Because the social age is all about Me.

7. Stay Fresh

Keep your Facebook pages interesting by frequently updating your content. You should post helpful articles, useful external content, fascinating YouTube videos, music and pictures. Always find a good way to balance it. You want to be what we call a “professional friend.”

8. YouTube

Google owns YouTube. Each time you post a video, take the time to create a good title. Add strong keywords to your titles so your videos help optimize your search positioning. If users can immediately see that your videos are useful, you’ll get more views because your videos can pop up when people search for certain keywords.

Marketing through social media is still a new concept, and you have to know how to implement it so that it works. Follow the tips contained within this article and you’ll be on your way to becoming a social media marketing expert.

 

 

Who the Heck is Lucas?

Lucas is a method and a really cool name. The Lucas Firm focuses on 3 things and does those 3 things extremely well; Teach Social Selling, Being Social and Targeted Sociability B toB.

FACT:  67%

67% is the proportion of people online that use Facebook based on a Pew Internet Study. This number equates to about 1.6 Billion people worldwide that are not only online but, use Facebook.* If 1% of those people knew your product existed, would they buy it? How about aiming for two hundredths of a percent of that market; around 300,000 people? Could you sell your product to 300,000 people out of a pool of about 1,600,000,000 people?

Take these things into consideration:
  1. What is your current marketing strategy?
    • Strengths
    • Weaknesses
    • Opportunities for improvement
    • Potential Threats
Learn them. You need to know these things. If you don’t know them, make this your opportunity.

 2.   Understand.

  •        Your product. What emotions does it evoke
  •        What you want in exchange for your product
  •        Target market demographics. Who is your Ideal Customer? Develop your Sam.
 This will allow you to effectively Market your product to the people that you want to attract.
3. Communicate.
You’ve gathered valuable information. Now, what are you going to do with it? Take it and betroth it to your Strategy, which should be based heavily in Social Media Marketing to get hold of that 300,000 people just waiting for you to grab their attention. One more step before you get started…
4. Authenticate. 
Keep your message consistent. Whatever you choose to communicate needs to be a combination of what your consumer needs and transparency into who you and your brand are. Always do a check for authenticity before proceeding.
5.  Socialize.
Take what you Learned, the things you now better Understand, Communicate them into consistent goals, plan an executable strategy and Socialize, vigorously. 
This, my friend, is the basis for the Lucas Method. 

Welcome mat for Blog

*Based on a Total 2.4 Billion people using the internet as of June 2012 http://www.internetworldstats.com/stats.htm