Are You A Murderer?

Are you a murderer? If you die this moment, will you have committed homicide to the highest degree on your very own dreams and underutilized gifts? Decide today to give life.

Are you a murderer pic 1

A few weeks ago I read an article that detailed the Top 5 Regrets of the Dying. The number 1 regret was Living a life that was expected of them as opposed to the one they wanted to live. There is a simple formula to live by design. I will clearly detail the instructions.

There is nothing to fear, but fear itself. –Franklin D. Roosevelt

Regrets are fear manifested in its most tangible form.  The great news is that if you are able to read this, you still have time to live the life you desire.

Are you a murderer pic 2 commitment

Make a commitment. What do you want: Romantic love, A firmer bum, To make more money, Meaningful friendships or Better sex?  It is available to you, but you must commit. Tony Robbins says, “There is no abiding success without commitment.”  I believe in the laws of attraction but I do not believe they work with positive affirmations alone. While my explanation may defy the rules of the use of prefixes, Action is the root word for attraction. You must commit to the goal, but most of all you must commit to take action.

Paulo Coehlo in the Alchemist said, “And when you want something, all the universe conspires in helping you achieve it.” Santiago made a commitment to find a hidden treasure located near the pyramids in Egypt and set out to do it. He was alone, had no money, and was chasing a dream, but what he had in his favor was determination. That was all he needed. The comedian, Steve Martin is thankful that, “…persistence is a great substitute for talent.”

Write it down. Committing it to paper makes it concrete. Goal: Firmer Bum in 90 days. You don’t have to know a thing about achieving a firmer bum. A simple Google search can be your best friend. In a fraction of a second, I came up with almost 500,000 results including articles, videos, tips and infographics. If you can find a goal buddy, that’s even better. Success loves company. A goal buddy or support group can help to gently hold you accountable. If this is not available to you, set alerts on your phone to keep you on track with the daily steps of goal attainment

 Take the first step. Inch by inch, it’s a cinch. Create a to do list to break down the larger task at hand. From 10 minutes of research, I found 3 consistent things that I must do in order to give life to this dream:  1.Make some changes to my diet 2.Exercise 3.Make time. “Time, once spent can never be replaced.” –Ben Franklin. Get up 15 minutes earlier, cut back on TV or social media. Reframe your sacrificial thinking. You are opening an opportunity in your time to literally save your butt.

Are you a murderer pic 3 fal and get up

If you fall, get back up. We have all committed to do something only to have stopped short of the finish line so start with something small and get comfortable with success. I started a 21 day meditation with Deepak Chopra and Oprah. I committed to take 15 minutes out of each morning for 21 days. I completed it. It took 25 days, but I did it. I made a commitment, stuck with it and saw results. If you are not perfect, be gentle with yourself, get back up and start where you left off.

Reward yourself for achieving your goal. This is the fun part. Be certain the reward is something that you will see frequently to remind you of your accomplishment. Buy a scarf or candle. Frame the piece you have been putting off. Paint an accent wall in your room.

Reality is that I am mortal as death is unavoidable. Today, I formally commit to become a proficient snowboarder, finish my drawing, “The Embrace” and learn to play “Walk This Way” on the guitar in 90 days. I refuse to die a murderer.

3 Reasons Why Increasing Customer Engagement is Key

3 big reasons increase blog customer engagement customer service

Three Reasons to Increase Customer Engagement

Customer Engagement is important for business growth. Businesses can use social media tools for increasing customer engagement which creates a community environment thus maximizing sales. It is significant on several counts. Customer engagement is a meaningful exercise, one that is essential for the company, so that they can drive up the revenue. Companies need to listen to customers who are engaging in conversations about their product. They need to jump into such conversations and foster relationships with their interaction. They can solve customer problems, answer questions and support customers whenever possible, in order to facilitate a dynamic online community.

Increasing Sales

The members of the community in social media sites can contribute to more than fifty percent of your total sales, when compared to non-community members. When you allow customer engagement through sites, the operation costs of such interaction is very little. In other words, you remove the need for additional customer managers or reps, since limited personnel can handle the online engagement, post answers to queries and interact with the customer in real time.

3 big reasons increase blog brand-customer-engagement

Increasing Brand Awareness and Loyalty

By allowing customer engagement with your company, the brand loyalty is increased. Companies that have an online presence in most of the social sites and engage with clients in these platforms find that the customers remain with them more than in case of non community customers. The organization’s image is also enhanced and with a small amount of due diligence, influential internet users can be targeted. When your company launches a new product, you can increase customer awareness with such engagement.

The Best Market Research

The social network can be used for getting feedback on the product. The company can take advantage of knowledge of customers and increase market awareness, getting more ideas of future needs, products or services. By interacting with your niche audience and posting regular updates, your company will be increasingly viewed as more “user friendly”, with every query being answered right away. This will increase your brand loyalty and result in you netting more customers as the web users start to post reviews about your company, online presence, products and services, etc.

Engaging Customers in Real Time

By creating a customer engagement community, the company can respond to the problems of the customers in real time through discussions and comments. They can also use other methods of responding to them immediately by means of chats, blogs and RSS feeds or through comments and polling. Any good marketing manager knows the importance of attending to customer issues immediately. With social media platforms, companies can now attend to all client related issues in real time. Some of the top companies even host dedicated user pages on their social accounts, allowing them to keep track of their niche audience, issues they raise and resolve it without inconveniencing the user. This is why it makes sense to increase customer engagement.

Get out there and get social.


5 Things that can Ruin Your Social Media Campaign – Part 2

ruin social media 2When it comes to social media, it is common knowledge that not pursuing your social media campaign actively or being unresponsive to users’ comments is a sure fire method to bring the whole campaign to a halt. Moreover, feedback from people on social networking sites have given a glimpse into a few more factors which can actually end up ruining your social media marketing. Here’s a list of five more things that can ruin your social media campaign.

Relentless Updates

While making scanty updates is bad, tweeting or putting up messages too frequently is equally harmful for your social media campaign. People who are already following you get put off with your endless tweets and updates (3x/hour) in their news feed that they decide to get rid of you for good. You may want to rethink the whole “engage continuously” approach, try it with some moderation so that your users get updates regularly but not in the manner of breaking news.

Two rules of thumb is Tweet 12-20x/day and update your FB 2x/day. If you are providing substantial information, you may want to lean towards updating less frequently whereas if you are providing motivation and inspiration, you can update more often. The most important factor is to learn your audience. What are you doing that evokes the most involvement? Do more of that.


Before you brush this off casually assuming you’re completely ethical in your ways, it is important to know what spamming could constitute as far as social media is concerned. Popular suggestions that may hint towards your product are harmless promotions. Offering discounts, coupons and flooding your users’ feed with sale offers in your tweets is essentially spam. Nobody likes spam. To stay away from things that can ruin your social media campaign, provide your following with useful information.

Lacking Authenticity

Who are you? Develop your voice as part of your social media strategy. Once you decide, stick with it. Keep your message consistent. Whatever you choose to communicate needs to be information that your following can benefit from. Allow that information to come from a place of transparency into your brand and what your company stands for.

Irrelevant Content

While social media marketing does not involve direct sales pitch all the time, your content should correspond reasonably with your product or brand. For instance, if your product is about herbal soap, try campaigning about the health benefits of the herbs which are included in your product.

80% of the time, you do not want to make a direct reference to your product. Simply provide useful information. The other 20% should be used to let your audience know that you happen to have a product that provides the very benefit that you previously educated them about.

Talking about popular topics without connecting them in some facet to you can ruin your social media campaign. Controversial topics should follow the same rules. In fact when done properly can generate user participation and lead traffic directly to you.


Several surveys have narrowed down the peak usage timings by audiences for various social networking sites such as Twitter, Facebook and YouTube. For instance Facebook generates maximum customer engagement on Tuesdays, Twitter between 5-8 a.m. and YouTube on Mondays. Time your updates and tweets to correspond with these timings so that you get maximum user engagement.

Make sure that you keep a close tab of the latest fads going around in social media so that you make the most out of it before it becomes a hopeless cliché. There is a lot more to successful social media marketing, but these points should help avoid ruining your social media campaign.

Get Social!


The LUCAS Method. -L- Learn, the First Step.

I have created the LUCAS method. It consists of five easy steps that will transform a traditional lengthy 30 page marketing plan (excluding appendices) into an easy non-intimidating yet, scalable social selling guide. The steps are Learn, Understand, Communicate, Authenticate and Socialize.

The first step is Learn. Audit the Current Marketing strategy. If you have a plan or have had one at some point during the life of your business, refer to it. Use a fine tooth comb and make a list for easy viewing and because colorful charts are so much fun! If you have never had a marketing plan or are a start-up, rip your marketing ideas out of your head and commit them to paper; preferably using a shiny chart similar to the one below. If the need fits, rephrase it for the future tense i.e. What will Produce the best results, What could be ineffective, how do we capitalize on the opportunities?  

table for L blog

The far left column represents your current marketing efforts. List everything you are doing or plan to do to market your products.

The top row provides a simple way to audit those efforts.

Producing Results: Which parts of your marketing efforts are producing good results for your products? If your social media marketing consists of Facebook and Twitter, which is working, short blurb on how you can tell and next;

What is Ineffective: Write down which social media efforts are ineffective.

Opportunities for Improvement: There is always room for improvement. What opportunities do you have to improve your ineffective strategy? If all of your methods are effective, what more can you do to improve the Marketing Effort itself? Write it there.

This short chart answers the three questions that the Learn phase of the LUCAS Method is founded on:

1)      What are you currently doing

2)      What is working

3)      What opportunities are there for improvement

Typically, you can complete this step in 20 minutes or less. With The LUCAS Method, the initial assessment is meant to help you get going quickly. A “Social Selling Strategy” is a living document and should not be intimidating. Once the fear or trepidation dissipates, your creative juices will feel safe to start flowing. In all we do, inventory must be taken to figure out where we are and what resources we have before beginning…anything.

Stop what you are doing and take 20 minutes to Learn about your business with the first step of The LUCAS Method.


How to Write Keyword Savvy Blogs

seo keywordsIf you want to know how to write keyword savvy blogs, keep reading. Don’t let Keywords take over your article. When properly placed, you will increase SEO and garner a wider audience because you can focus on your content.

Here are the rules:

Rule #1 Your title must contain your keywords. Sounds simple enough. Your keywords are how your article is going to be found when an internet user Googles them. For example, how to write Keyword savvy blogs.

Rule #2 The first paragraph must also contain your keywords. The first sentence of this article contains the exact words I want the search engines to focus on. Just like grammar school; introduce your topic in the first paragraph.

Rule #3 Somewhere within the body of your article, you must find a way to place your keywords 2-3 times. This article is about writing keyword savvy blogs. It is short and to the point but, if I had written it in story form, I could include this paragraph:

    Ensure that the article is chock full of useful information. Naturally, if the content is based on the title, it will include some of those words. Don’t be afraid to “repeat the question before in the answer”; exactly what you were told not to do as a kid in school. Follow these 4 short rules to learn how to write keyword savvy blogs.   

Rule #4 The final paragraph should summarize what you already said. In your summary, include your keywords yet again. Here is an example:

    Content is King as Keywords are Queen. In this article, you learned the 4 simple rules of how to write keyword savvy blogs. Armed with this information, go back to every article you have written       and edit them as needed. For those of us that have yet to write a blog, you get to start off on the right footing.



Until Next time,


Secrets of Social Media Mavens

Social media mavens practice optimizing their reach by using powerful yet simple strategies on a consistent basis. Below, find a few to put in your artillery.

1.       Choose your voice

Known as the -A-in the LUCAS Method. Authenticate. Make sure you are careful with what voice you choose when pursuing a social media marketing campaign. People use social media to socialize with their family and friends. They aren’t going to want to see “marketing language.” Connect with your customers by speaking their language or slang to increase your results.

2.       Link blogs to LinkedIn

Make sure your blog posts are linked to your LinkedIn page. Simply put up your article and it will show up as LinkedIn-updated. This will not only save time, but will also garner you more exposure.

3.       Build credibility

Assist others in your niche. You will have a constant flow of business using this method. Join professional groups on LinkedIn. Search social media profiles for people that are asking the questions related to the industry that you specialize in. Answering them will get you targeted traffic. As time passes, this will attract customers you may not have found otherwise.

 4.       Deals and Free Stuff

Make sure you use coupons and time sensitive deals to get buzz for your site. People will be more likely to order products right away and share this information with their friends. This will also make your viewers more inclined to share what you post. Be generous. Give away one of your useful products free. In return, require the recipient to leave their email to subscribe to your list. This will grow your contacts thereby expanding your market reach.

 5.       Keywords

In social media marketing one thing that must be done is the integration of your keyword ads to links that are actually related to those keywords. The page you link to will be your blog, product page or social media page. Remember to frequently update your pages with fresh, up-to-date content which includes any current promotions. In short, just remember that your ads need to be related to the keywords, and the landing destination has to be relevant and attractive.

There you have it. Use these techniques on a consistent basis and watch your audience grow. Visit the blog frequently for more secrets of social media mavens.


Like a Woman Relates to Her Bum, So Too Should Your Business to Social Media

Correct squat

It’s simple. The options and rules can be confusing when it comes to social media marketing, but you can focus on having high-quality media that will bring in lots of traffic. The more your company exercises its social ability, the better your chances of lifting your bottom line. Remember that you are attempting to establish your online presence as trustworthy, authentic and knowledgeable, so don’t post a lot of fluff and meaningless content and videos.

By using the easy 5 Step LUCAS Method to gather information about your target market, the need to understand your audience will be fulfilled and you will intuitively post things of value.

Any comments left on your social media platforms should be replied to immediately. This is especially true for any negative comments.  Studies say a customer gives you a week before deciding to write you off. But, like a proactive woman’s bottom line, the sooner you address it, the better you look. You might be able to sway people’s opinions, attract customers that look to be loyal to authentic and honest businesses or you could just show how respectable your company is.

Make sure as many people as possible see your content. It is necessary to produce strong content and get it posted on every social network you have. Consider posting your work on sites like HubPages, Associated Content and other sites that offer you visibility. Update or repurpose old content that is no longer relevant. If you have to, hire someone to do the writing for you. Visit ELance or and take your pick. When you create a blog post, you should share it on your Facebook page. Tweet a tidbit of information from that post and invite your followers from Twitter back to your blog with a link. This will help you reach a much larger pool of readers.

When a woman wants to build her bum, she uses more weight, and less reps. Leverage your networks. If it isn’t possible for you to blog every day, don’t sweat it. Two to three times a week could have a vast effect if you do it properly. Post teasers of your blog’s content on each of your social networks and include a link back to your blog. Using your teasers as a hook will cause some of them to click the link, read the entire article, and become a loyal follower.

Keep your social media platforms fresh. People like to be in the know and they love to be the first of their friends to share breaking news. Make sure you’re regularly updating social media streams. Stagnant profiles can be flagged as outdated by not only the major search engines, but also the readers. Update your streams with pertinent information and content such as new articles. This will increase interest and optimize your search engine ratings. If you’ve got big product development plans, your followers may expect more updates from you. Be prepared for the many updates by having great content ready to post beforehand, especially if this is not your strong point.

Know the basics when it comes to social media marketing and start from where you are to watch you and your company grow. It is great to build an initial buzz, but if a firm is to endure, ongoing profit generation is key. The guidelines from this article are the perfect starting point for your company’s social media marketing strategy.


6 Excellent Pointers That Will Boost Your Social Media Marketing

Finding new and exciting ways to advertise a business or website can be quite complicated. One of the newest ways to get your business out there is through social media. Here are some great ways to use social media to market your site or business, so that you thrive on and off the Internet.

Use a catchy headline. It’s important to grab your reader’s attention so they’ll read the whole article. Therefore, it is worth putting some time into developing a thoughtful or catchy headline. Jeff Goins advises that we write catchy headlines using this simple formula: Number or Trigger word + Adjective + Keyword + Promise Like This:

6 + Excellent + Pointers + That Will Boost Your Social Media Marketing

Provide Useful Content. Because there is so much free information on the internet, we look to people that provide the most useful information to influence us. Hook your audience with good information they can use. They will become loyal followers because they will depend on your specialized knowledge. That’s how you build trust and credibility. Of course, you want to sell services and products and make money; however, you cannot present this as your prime objective. Make an identity for yourself when you are marketing on social media. You can spread the word about your business in a friendly and engaging manner via social media networking. When the time is right, your loyal audience will buy what you pitch.

Automate Twitter. To generate interest towards your page, automate Twitter. Hootsuite offers a free account that you can use to schedule tweets for months in advance to release at the exact date and time you intend. When you set up automated Twitter, you can tweet blog posts from the sites of other people. Find trustworthy and timely blogs to regularly share with your followers. Content is key. This keeps your content fresh and your consumers happy with good content to check out.

Put RSS feed subscription buttons on your social media pages. This is the best way for your readers to find your social media profile. It automatically notifies them of your new content so they will never miss out on updates. This makes it simpler for consumers who already know your business to easily follow you around all over the Internet.

Be sure your readers can subscribe to you easily. Create a “Sign up” box on your blog and a link in all your email communication. This way, they will get all of your information in their email inbox. Although email marketing can be a bit outdated when compared to marketing with social media, you can still gain the attention of consumers if you have something interesting to promote and keep your loyal followers in the loop.

Ask for tips when working with social media marketing. Never be scared. There are thousands of professionals out there more than willing to help you out. There’s no excuse for doing it incorrectly. Social media experts like Chris Brogan and Seth Godin share their insight through their blogs, free white papers, eBooks, videos and tutorials. Get all the information you can and if you still need assistance, hire a consultant. The price is worth the winning strategy.

In this age, social media cannot be avoided if you want to have an effective marketing campaign. These tips can be used whether you have a robust campaign or if you are getting your feet wet.  Get busy and get Social.


4 Reasons Why EVERY Business Needs Social Media

If you’re questioning whether or not social media marketing is right for you, stop. Every business needs social media. You must be stable enough to withstand tough times and flexible enough to ebb, flow and adapt. Marketing in the social age is about building relationships. Social media marketing will allow you to position yourself as an expert in your field, drive repeat business, attract new customers and boost your brand.

Social Media Business blog

Position as an Expert

We depend on the internet for almost everything. From a bump on our nose to changing an air exchange unit in our vehicles, we look to Google for the answer. If you or your company has articles, tutorials, and videos explaining “How To’s,” people will find you. With an earned reputation as a problem solver, they will repeatedly look to your company for the answers. Through sharing your knowledge, you will develop loyal followers that you can pitch to when you have a new product or service available for sale. If the person never buys, the least they will do is share the useful information with their networks. Those that can benefit will then become loyal followers; thereby growing your brand recognition and credibility as an expert.

Drive Repeat Business

Nurturing relationships with your current customers is priceless. Your customers want to know you care. The way we vent about a product or service is usually through our social networks. That is word of mouth, on steroids. When a company deals with an issue head on, it shows the customer that you care. It shows the public that you don’t shy away from your problems but, seek to resolve them. Everyone makes mistakes. When a company flubs up, the customer usually wants them to acknowledge the mistake and apologize. Have you ever had a “not so great” experience with a company, received a sincere apology and found yourself using their service again? Think of your social media interaction as the manager publicly apologizing in front of 300,000 people instead of just you. That’s the leverage of the social age. And one more legitimate reason why every business needs social media.

Happy customers want to remain happy. People want to be able to brag about great experiences and refer friends. When you observe a comment about you or your company, nurture that with a simple response of “Thank you” or “So glad we could help” and you will keep them forever.

Attract New Customers

Social media is the way we connect with each other to share life’s milestones, rate a product or service or just to chat. Social media has flattened the world and strengthened the power of word-of-mouth. Networks like Facebook, Twitter, LinkedIn and Pinterest are the engines that drive this interaction at unprecedented rates. When a satisfied customer raves about your service, shares a link to your site or posts your article, you are getting earned publicity. Capitalize on these opportunities. Have your social networks up and ready to receive your new customers.

Brand Yourself

Branding through traditional methods such as network television, radio and billboards can eat your marketing budget alive.

{Social Media enters stage left} “Have no fear! We can do it together!”

Through social networks and blog sites, you can send an authentic and consistent message continuously. In fact, with the help of free sites like Hootsuite, you have the ability to schedule your messages up to 18 months in across most of your networks. Controlling your brand without leaving it completely up to an ad agency is power worth leveraging.

Social media is not new, it has burgeoned into a way of life. Start where you are and get motivated to get comfortable with doing business in the Social Age. Take a moment to review this video then comment on what you are going to do to come into the social age or what moves you’ll make to delve deeper if you’re already here.

See you there!


Why You Need The Lucas Firm, Now.

The decision to hire someone into your business is a difficult task. It can feel a like having company in your living room after not dusting for 6 months. It’s like telling someone you hardly know all your dirty secrets. It’s like revealing that you really don’t know as much as people think you do but, you’re great at pretending, like when you were a kid and yet, you always manage to pull it off. Every time. As if the Gods are in your favor. That is exactly why you should hire me.

I don’t care that you haven’t dusted because I understand that you have been busy working your bum off to take care of your clients. I love dirty secrets and I keep them all to myself. Telling your secrets has an immediately relieving effect. And most of all, I know that you really do know more than what you are giving yourself credit for. You know how to procure clients. You understand what dedication means because you have stuck it out this long. The smartest move is that you knew when to look for help and you did. You are on the internet looking for ways to improve your Selling, namely in the social realm. Kudos to a job well done. You Found Me.

I am Shalece Daniels. See:

SLD Perfect Head Shot                        

I owned and operated 3 successful clinics. What I found is that the first job of a business owner is to be a good marketer. In order to give good service, you must have people to serve. I put down the expensive yellow page ads and picked up on, Google and yahoo. I coached businesses on optimizing their selling and marketing processes by supplementing some of their traditional practices with an online presence.  I have experience as a brick and mortar business owner as well as a Sales and Marketing professional.

Hire me if you want to know how to nurture relationships with the customers you presently have so they will keep coming back. Hire me if you want people to get found by people that are looking for the services you offer. Hire me if you want to increase your digital footprint. Hire me if your online social skills could use some tuning up. The number one reason to hire me is because social selling is my passion and I will help you create the digital footprint needed to thrive in this social age.

I have developed the answer to your Selling woes. It is a scalable 5 step plan coined The LUCAS Method . LUCAS is an acronym for Learn, Understand, Communicate, Authenticate and Socialize. Did I say it was Free? Download the Free Initial Assessment Form and send us an email to set up a conference over Skype.