7 Easy Ways to get Free Publicity

7 Easy Ways to Get Free Publicity

If your company or brand needs to get noticed like yesterday, use these 7 easy ways to get free publicity. Publicity is indispensable for any business, product or service. It makes you widely known, popular and attracts prospective customers. While advertising on the TV, Radio or sponsoring international events may not be everyone’s cup of tea, there are a few ways -through the internet mostly- which can generate you great publicity, within a short period of time.

Social Media

Facebook, Twitter and YouTube are the most sought after websites by businesses as they give you the opportunity to interact with a wide range of prospective customers. It’s relatively easy and it’s free. Make sure your updates are catchy and bold.  Sometimes a little controversy goes a long way. Dr. Oz almost created anarchy over apple juice a couple years ago. He gained unheard of publicity over this topic which led to spinoff interviews over his custom made scrubs. Make a creative and provoking video which connects back to you and you might even watch it go viral.

Free publicity

Press Releases

Press releases are probably the best way to tell a wide range of audience about who you are and what you do in the most concise and accurate way possible. Write out a press release statement about your product tagging along your latest innovations, events and upcoming holidays and why they absolutely can’t go another day without it your product. Send it over to your local radio, newspaper and magazine. Submit your press release for free through PR Log. Make it a point to network with your local media. They are always on the lookout for interesting fillers and expert advice. This will help you pitch your product and is yet another easy way to get free publicity. That is why the ability to Gab is a gift.

Product Placement

Your perfume could become the one Brad Pitt is spraying on himself in his latest movie. This kind of publicity, called product placement, catapults you into instant fame. Movie and TV program directors are often on the lookout for specific products to use in their productions. Several sites let you pitch your product to them so that you may earn this elite place. One such site is Eclipse Worldwide. Another way to learn how to pitch for product placement is through searching the all knowing Google.


Write a story about yourself that is intriguing and inspires millions of viewers to share it. Create a video blog and put it on your social media sites. Answer questions based on your expertise about your product at several Q&A sites such as Quora, Yahoo Answers and Linked in Groups. Provide valuable information and people will find you. Plus, search engines love content. The more you create, the better chance you have to get found.

Spread the Word

You may be surprised to learn how well this old fashioned method works. If you spread the word about your product amongst your friends and family and persuade them to interact with people about it, you get free advertising, if not really out of your product’s efficacy then out of pure goodwill. Your loved ones seldom let you down. Amway is one of the best examples of such networking. Speaking confidently about your product is an extremely easy way to get free publicity.

Press Kits

Press kits aren’t to be confused with press releases. Press kits comprise of a demo version of your product offered for trial to select audience comprising of popular reviewers, writers and journalists along with promotional videos and content. Once you distribute it, people will do your work for you. Offer them a Skype interview which they can include in their review article as a video.

Participate in Public Events

Is there a local marathon in your city? Go ahead and participate in it, either as representative runners wearing your company logo, volunteers helping manage the event or by distributing water bottles, snacks and freebies to the runners. Contribute to national and local events as much as you can. Remember that these events are covered by all the leading news channels.

These are 7 easy ways to get free publicity but, you should always search for new and better ways. Enroll yourself in public forums, promotional websites and keeping in touch with local news agencies. The very best way to stay in the know about free publicity is to talk to those that are doing what you want to do.

Go out and get social!



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