5 Things That Can Ruin Your Social Media Campaign – Part 1

To avoid things that can ruin your social media campaign thoroughly think through your approach. It must include some cocktail party etiquette. Being a wallflower can lead to major pitfalls and cause your social media campaign to hit the “flat” note, even before you have started. Five points have been listed. Review them to get an initial grasp of marketing through social media sites.

1.       Not Responding To Feedback

It is extremely crucial to take the feedback in the right spirit. Your social media campaign can attract both positive and negative responses. You or the social media savvy person you appoint must monitor your social media platforms closely. Respond in a timely manner to all feedback especially when it is negative. Whenever possible, offer to take the discussion off line through private email or a call. Usually these customers become your best advocates. Handle them with kid gloves.

ruin social media

2.       Failing To Engage Your Audience

Failing to engage your audience is going to lead to one short sighted campaign; you may as well put up a static page, list a fire sale and go out on a wing and a prayer. The key to success in a social media campaign lies in interaction. If your audience is not interacting and your campaigns remain devoid of comment, votes and responses; it is not going to be of any help. You need to come up with ways and methods that will engage your target audience and keep them engrossed on your campaigns. Ask questions. Post engaging and interesting photos that compel your audience to comment. Remember, practice makes perfect so try different things until you get the level of interaction that you desire.

3.       Being Rash And Impatient

Social media campaigns can take a while to transform those clicks to an actual audience base. This is the main cause of failure. Social media campaigns rarely crank up results right away – so do not lose hope. You need to be patient in the way you deal with your social media campaign and willing to try different things. Implement the best strategies over and over again as they are bound to show results over a period of time.

4.       Not Being Active Consistently

No social media campaign will work, if you tend to be absent for long periods. It is important to stay active and keep the traffic afloat. If you intend to stay active only for intermittent intervals with frequent gaps, it is not going to help your case. You can either hire people to work for your campaign or if you are rolling solos, carve out a time management plan so that you are consistently engaging your target audience regularly.

5.       Disregarding Search Engines

You cannot by any means undermine the huge importance that search engine optimization has on your social media campaign. If you implement the best SEO strategies, it will ensure that you will be able to get large amounts of traffic from leading search engines like Google, Yahoo and MSN. This in turn will leverage your social media campaign and its success.

If you avoid these 5 things that can ruin your social media campaign, the odds of running a successful social media campaign will increase significantly.

Go out and get social.

-Shalece

Comments

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